mercoledì 13 marzo 2013

Motor Show for dummies



Having attended the Geneva International Motor Show, I've got some photos to share. Please note I like nice cars (who does not) but I am no expert at all. That's why my report is different from what you would expect to find in your favourite automobile magazine.
Let me start by saying I find 21st century carmaking rather similar to watchmaking (I know something about the latter). Nowadays, watches and cars have an important feature in common: they are utterly useless, and that is precisely what makes them so fascinating. Who needs a watch to tell her/him the time? Nobody. We all bring a mobile (the contemporary pocket watch) with us. And who needs a private vehicle to move about car-unfriendly cities? Nobody. Yet high-end watches and cars have never been so popular: expensive status-symbols that are portable, unlike luxury homes or Lichtenstein's paintings, and more easily shown off.
Enough with words now, let's take a look at the pics. Sorry about the quality of the first one (above), but this is the only image I got of the undisputed star of the week, a low-emission vehicle blessed with the timeless charm of the VW Beetle.

The everyday mobility solution for black costumed Gotham City residents.

Just for Formula1 fans. The latest pay-per-view package is a guaranteed thriller.

Yet another Fiat estate car, but for some reason this one features a Ferrari logo on its side.

How do you get people to visit your stand? Either you invest huge amounts of money on R & D, or you rent soft seats for some hundreds Swiss francs. The latter solution clearly demands more sophisticated thinking: that's why the Best Marketing Idea award deservedly went to the only car maker capable of implementing it.

The Bond-girlish lady staring at the latest Rolls Royce has just realized the door opens the wrong way. How is she supposed to wear her mini-skirt and get off the car without causing major traffic troubles?

The obvious color choice when purchasing your brand new SUV.

While dancing and singing, the Opel girls and boys visibly appreciate being supported by the company CEO (the guy wearing a purple t-shirt).

World première: a real car inspired by a toy car. I thought it should be the other way round.

I was so amazed at the highly detailed information panels hung beside each car that I could not help figuring out the typical Seller - Prospective Buyer dialogue: "And guess what, Sir, this vehicle's net weight is 1'976 kg". "Is it? Then forget about any doubt I could have. I must have it". The width and length were nowhere to be found, though. It surely depends on the fact that I am the only one in the world having to worry about a matchbox size garage.  













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