ENGLISH (il testo italiano è sotto l'immagine)
"Perfect timing under all climates and conditions" – This 1938 ad about the Cyma waterproof watches includes a mention of the shock absorber “fitted to the gents watersport watches”, which “is specially constructed to hold a large quantity of oil and to prevent the same flowing away from the pivot”. “Watertightness is permanently secured” by the design of cases in which “no perishable materials are used” – waterproof timepieces often featured cork or leather gaskets. Cyma was a trademark registered by Tavannes, a prominent company whose production plant employed 2,000 people at the time.
Interested in vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking.
Click here to display and download a 20-page preview of Volume 1.
Please note that the vintage ads presented in this Blog are not featured in the Watch Ads books.
"Perfect timing under all climates and conditions" – This 1938 ad about the Cyma waterproof watches includes a mention of the shock absorber “fitted to the gents watersport watches”, which “is specially constructed to hold a large quantity of oil and to prevent the same flowing away from the pivot”. “Watertightness is permanently secured” by the design of cases in which “no perishable materials are used” – waterproof timepieces often featured cork or leather gaskets. Cyma was a trademark registered by Tavannes, a prominent company whose production plant employed 2,000 people at the time.
Interested in vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking.
Click here to display and download a 20-page preview of Volume 1.
Please note that the vintage ads presented in this Blog are not featured in the Watch Ads books.
ITALIANO
"Precisione assoluta in ogni clima e situazione". In questo annuncio del 1938 sugli orologi impermeabili Cyma si cita anche il dispositivo antiurti “adottato nei modelli da uomo per gli sport acquatici, (…) progettato appositamente per trattenere una grande quantità di lubrificante e impedirne lo spargimento dal perno”. “La tenuta stagna è assicurata in permanenza” dalla costruzione di casse nelle quali “non si usano materiali deperibili”: spesso gli orologi impermeabili avevano guarnizioni di sughero o cuoio. Cyma era un marchio registrato da Tavannes, fabbricante di primo piano che in quegli anni dava lavoro a 2.000 dipendenti.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento.
Clicca qui per visualizzare e scaricare un'anteprima di 20 pagine del Volume 1.
Gli annunci pubblicitari d'epoca presentati in questo Blog non sono inseriti nei volumi Watch Ads.
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