On April 1 and 2, Watches and Wonders Geneva, the
largest watchmaking industry event ever held in Geneva, will open its doors to the public. Tickets can be obtainedthrough the online ticketing at watchesandwonders.com. Watch the video clip to get
an idea of the show. Visitors will be able to discover the new releases
of the 48 exhibiting Maisons, from the historical watchmakers to independent workshops and artisans.
The future of watchmaking will be on show in the LAB area, while the exhibition ‘What time is it?’ by Karine Bauzin will give a preview of the Swiss photographer's work on her artistic perception of time.
To find out more, head for the Auditorium. Themed talks will cover the key watchmaking news and trends throughout the weekend - in two languages. No registration required. The Salon will also run guided tours for small groups, several times a day.
In parallel Watches and Wonders will also be present in the heart of its host City. This festival of watchmaking, called In the City, will be free and open to everyone. Visitors can therefore wander freely through the Rues Basses of the city center and spot the WandW display columns. This will be the sign that the boutiques have surprises in store: including historical pieces, demonstration workshops, a chance to chat with the watchmakers, a preview of new pieces, etc.
Furthermore, an interactive watch rally has been organized for the occasion. Using the QR codes scattered along a route, the public will be able to discover the participating boutiques and emblematic sites.
When the sun goes down, In the City will continue to beat in the heart of Geneva: on March 30, all the participating boutiques will stay open until 9pm, while a special program has been created for this evening of festivities. Artists, dancers and musicians will take over five stages along the streets, beginning at 5pm. At the Pont de la Machine, a conference on "Geneva, Switzerland and Watchmaking" will be open to all who register.
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