"Geneva, 14 April 2020 – Rolex, Patek Philippe, Chanel, Chopard and Tudor leave Baselworld to create a new watch trade show in Geneva with the Fondation de la Haute Horlogerie. The show will be held early April 2021 at Palexpo, at the same time as Watches & Wonders. This departure follows a number of unilateral decisions made without consultation by Baselworld management, including the postponement of the watch show until January 2021, as well as its inability to meet the brands’ needs and expectations.The new show, which will be linked to Watches & Wonders, organized by the Fondation de la Haute Horlogerie, is to take place at Palexpo. The aim is to offer partner brands the best possible professional platform, applying a shared vision to successfully meet future challenges in the watchmaking industry. It will also give crucial prominence to the sector’s expertise and innovations, both in Switzerland and internationally. Other brands may also be added, according to terms that have not yet been defined. This new event will be geared predominantly towards retailers, the press and VIP customers ..."
14.4.20
Patek Philippe and Rolex leave Baselworld!
The press release that announces a revolution in watch shows.
"Geneva, 14 April 2020 – Rolex, Patek Philippe, Chanel, Chopard and Tudor leave Baselworld to create a new watch trade show in Geneva with the Fondation de la Haute Horlogerie. The show will be held early April 2021 at Palexpo, at the same time as Watches & Wonders. This departure follows a number of unilateral decisions made without consultation by Baselworld management, including the postponement of the watch show until January 2021, as well as its inability to meet the brands’ needs and expectations.The new show, which will be linked to Watches & Wonders, organized by the Fondation de la Haute Horlogerie, is to take place at Palexpo. The aim is to offer partner brands the best possible professional platform, applying a shared vision to successfully meet future challenges in the watchmaking industry. It will also give crucial prominence to the sector’s expertise and innovations, both in Switzerland and internationally. Other brands may also be added, according to terms that have not yet been defined. This new event will be geared predominantly towards retailers, the press and VIP customers ..."
"Geneva, 14 April 2020 – Rolex, Patek Philippe, Chanel, Chopard and Tudor leave Baselworld to create a new watch trade show in Geneva with the Fondation de la Haute Horlogerie. The show will be held early April 2021 at Palexpo, at the same time as Watches & Wonders. This departure follows a number of unilateral decisions made without consultation by Baselworld management, including the postponement of the watch show until January 2021, as well as its inability to meet the brands’ needs and expectations.The new show, which will be linked to Watches & Wonders, organized by the Fondation de la Haute Horlogerie, is to take place at Palexpo. The aim is to offer partner brands the best possible professional platform, applying a shared vision to successfully meet future challenges in the watchmaking industry. It will also give crucial prominence to the sector’s expertise and innovations, both in Switzerland and internationally. Other brands may also be added, according to terms that have not yet been defined. This new event will be geared predominantly towards retailers, the press and VIP customers ..."
8.4.20
L'orologio svizzero - Cinque secoli al top
Visita il nostro canale YouTube per guardare altri video sugli orologi vintage e iscriviti se non l'hai già fatto!
A 15-minute documentary about the history of Swiss watchmaking (Italian only).
Check out our YouTube channel for more video clips about vintage watches and subscribe if you haven't already!
29.3.20
Vintage ads - Technos (1972)
ENGLISH (il testo italiano è sotto l'immagine)
"High quality – Superb styling – Competitive prices". The faceted crystal and peculiar second hand
give a distinctive look to these self-winding models. Registered by Gunziger
Frères SA in 1946, the Technos brand was among the founding members of the General Watch
Holding (Certina, Edox, Eterna, Mido, Oris, Rado) in 1971. Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.
ITALIANO
Gli annunci pubblicitari d'epoca che vedi in questo Blog non sono presentati nei volumi Watch Ads.
14.3.20
Vintage timepieces - Jaeger-LeCoultre (1940s)
ENGLISH (il testo italiano è in fondo alla pagina)
This unusual timepiece dating back to the late 1940s is in two pieces:
the actual case snaps into a frame whose sides ensure extra protection to the
middle case, while the ends hide the bracelet lugs. The movement, dial and hands
are identical to those frequently seen on the Reverso models of the same
period.
Functions Hours, minutes, seconds.
Size 35 x 21 mm, thickness 9 mm.Case Stainless steel, snap-on back.
Movement Calibre 411, manual winding, 25 x 18 mm, 15 jewels, Glucydur screw balance, flat hairspring, 18,000 vibrations per hour.
ITALIANO
Questo insolito modello di fine Anni 40 è separabile in due
parti: la cassa vera e propria si inserisce a pressione su una cornice i cui
lati offrono una protezione aggiuntiva alla carrure, mentre le estremità
nascondono gli attacchi del cinturino. Il movimento, il quadrante e le lancette sono
identici a quelli che si vedono con frequenza nei Reverso della stessa epoca.Dimensioni Diametro 31 x 21 mm, spessore 9 mm.
Cassa Acciaio, fondo chiuso a pressione.
Movimento Calibro 411, carica manuale, 25 x 18 mm, 15 rubini, bilanciere Glucydur a viti, spirale piana, 18.000 alternanze/ora.
10.3.20
Il coronavirus e gli orologi
L'autorevole bimestrale svizzero Europa
Star su un settore in crisi. E non solo a causa dell'epidemia: "Manca
la solidarietà necessaria per salvare il tessuto industriale".
Articolo disponibile in inglese e francese. https://tinyurl.com/vtdt6zw
Articolo disponibile in inglese e francese. https://tinyurl.com/vtdt6zw
4.3.20
A comparison study - Tudor Submariner
Check out our YouTube channel for more video clips about vintage watches and subscribe if you haven't already!
Visita il nostro canale YouTube per guardare altri video sugli orologi vintage e iscriviti se non l'hai già fatto!
26.2.20
Bibliography / Bibliografia
ENGLISH (il testo italiano è sotto l'immagine)
Discerning
watch lovers should not be content with what the web has to offer. I am talking
about books, and not only those I wrote myself. This website features a comprehensive
list of the printed sources I researched over the last 30 years. It is
constantly updated as I come by new or out-of-print publications, and includes my own ratings expressed in stars. I recommend a
visit if you wish to deepen your knowledge of one or more subjects in
connection with the history of watchmaking. The Bibliography page is waiting
for you!ITALIANO
22.2.20
Vintage Ads - Z.R.C. (1966)
ENGLISH (il testo italiano è sotto l'immagine)
"Designed for Divers by Diving Experts – The Z.R.C. 300 means perfect
diving security". Zuccolo-Rochet &
Cie. (Z.R.C.) was the French case manufacturer that created this “Grands Fonds”
(“Great Depth”) watch in the mid-1960s. Its main features were the monobloc
case waterproof up to 300m and the crown located at 6 o’clock to offer better
protection. Additional advantages included the highly luminous “magnum” hands, unidirectional
rotating bezel and extensible bracelet. Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.
ITALIANO
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Guarda il video sull'opera e scarica l'anteprima di 20 pagine del Volume 1.
Gli annunci pubblicitari d'epoca che vedi in questo Blog non sono presentati nei volumi Watch Ads.
10.2.20
New Watches
This post features a few
noteworthy recent releases.
ARNOLD & SON
Time Pyramid Tourbillon – The A&S 8615 movement is built on three
levels with the tourbillon, which carries subsidiary seconds, and the two
power-reserve indicators superposed by the sapphire crystal hour dial, itself
crowned with a ring to indicate the minutes.
AUDEMARS
PIGUET
Royal Oak Self-Winding Chronograph – In order to adapt the Royal Oak's octagonal forms to the
new 38mm case, watchmakers have rethought the Grande Tapisserie-patterned dial.
A rhodium treatment ensures that the three chronograph counters and small
seconds stand out against the anthracite dial.
BLANCPAIN
Fifty Fathoms Barakuda – Back in the 1960s, the brand supplied the German Navy
with Fifty Fathoms watches via Barakuda, a manufacturer and distributor of
diving equipment. Now the watchmaker is reviving a civilian equivalent of its
legendary dive watch as a limited edition with a distinctly vintage air.
BREITLING
Navitimer Ref. 806 1959 Re-Edition – Nearly identical to the original 1959 watch, this
model also features a few concessions to modernity in the increased
water-resistance (now 30 metres), Super-LumiNova® on the dial and Breitling's
new B09 calibre; a manual-winding movement inspired by the
renowned B01.
TAG HEUER
Autavia Isograph – Autavia is back in seven cockpit-inspired iterations
including this one in bronze complete with a smoky-effect green dial and a
black ceramic bezel. Only the word Isograph on the dial reveals the presence of
the brand's carbon-composite balance spring, part of the chronometer-certified
Calibre 5.
4.2.20
Masterpieces of the past - Vacheron & Constantin (1819)
Check out our YouTube channel for more video clips about vintage watches and subscribe if you haven't already!
Visita il nostro canale YouTube per guardare altri video sugli orologi vintage e iscriviti se non l'hai già fatto!
26.1.20
Vintage timepieces - Corum Automatic (1960s)
Rather typical of a brand in pursuit of
originality since its inception (1955), this watch dating back to the 1960s features
a dial texture that matches the pattern of the bracelet.
Functions Hours, minutes
Size 30 x 30 mm, thickness 9 mm
Case Stainless steel, screw down backMovement Calibre AS 1873, self-winding, 25.6 mm, 21 jewels, adjusted to 3 positions, Glucydur screwless balance, flat hairspring, Incabloc shock absorber, 21'600 vibrations per hour.
ITALIANO
Tipico di una Casa alla ricerca
dell'originalità fin dalla fondazione (1955), questo modello degli Anni 60 si
distingue per la decorazione del quadrante che riprende la struttura del
bracciale.Funzioni Ore, minuti
Dimensioni 30 x 30 mm, spessore 9 mm.
Cassa Acciaio, fondo chiuso a vite.Movimento Calibro AS 1873, automatico, 25,6 mm, 21 rubini, regolato su 3 posizioni, bilanciere anulare in Glucydur, spirale piana, antiurto Incabloc, 21.600 alternanze/ora.
17.1.20
Vintage Ads - Edox (1966)
ENGLISH (il testo italiano è sotto l'immagine)
"The new Edox DiaMatic has a square case with patented closing system.
It can be opened and closed with the same keys that are used for round cases ". The simpler solution for waterproofing square
watches was adopting a round screw-down case back, as is the case here. Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.
ITALIANO
“Il nuovo Edox DiaMatic ha una cassa quadrata con sistema di chiusura brevettato. È possibile aprirla e chiuderla con le stesse chiavi utilizzate per le casse rotonde”. Per impermeabilizzare gli orologi quadrati la soluzione più semplice era adottare un fondo cassa avvitabile di forma rotonda, come in questo caso.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Guarda il video sull'opera e scarica l'anteprima di 20 pagine del Volume 1.
Gli annunci pubblicitari d'epoca che vedi in questo Blog non sono presentati nei volumi Watch Ads.
7.1.20
10e10.ch is on Instagram!
5.1.20
Library & archive
ENGLISH - The
Christmas break provided me with a good opportunity to put order in my paper
library and archive. Here are the results. Which might offer a few reading tips to watch lovers. Please note that these books - and many more - are included and rated in the Bibliography section of this website.
ITALIANO - La pausa natalizia ha fornito un’ottima occasione
per mettere ordine nella mia biblioteca/archivio cartacea. Ecco i risultati. Che potrebbero ispirare qualche idea di lettura agli appassionati di orologi. Questi libri e molti altri appaiono - con le rispettive valutazioni - nella sezione Bibliography di questo sito.
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