mercoledì 19 settembre 2018

Watch Ads

The video clip about my pictorial history of communication and design in 20th Century watchmaking.
Click here for more details.

Il video sulla mia storia illustrata della comunicazione e del design nell'orologeria del Novecento.
Clicca qui per saperne di più.


lunedì 17 settembre 2018

The best of Baselworld 2018 (6)

This is the sixth of a series of posts featuring some of the pieces seen this year at Baselworld, the world's most important watch show.

Breitling Navitimer 8 Chronograph
The number “8” refers to the “Huit Aviation Department”, which was organized in 1938 to manufacture cockpit instruments and classic pilot’s watches for civilian and military purposes. Willy Breitling chose the name “Huit”, i.e. the French word for “eight”, to allude to the eightday power reserve of his cockpit instruments.

Chopard Mille Miglia Racing Colours
To celebrate the 30th anniversary of the brand’s partnership with the Italian vintage car race, Chopard added five new chronographs to the Mille Miglia Collection. The limited-edition watches channel the 1930’s colours assigned to each of the five national teams this year.

Edox N-Pole 42.195 Limited Edition
This timepiece features a Swiss-made Edox 102 quartz movement and a 316L stainless
steel case and scratch-resistant ceramic diving bezel. The Australian adventurer Marcus Fillinger will wear it later this year at the North Pole Marathon.

Favre-Leuba Raider Bathy 120 Memo Depth
A membrane integrated into the caseback allows water to enter a chamber that measures pressure to calculate depth up to 120 metres. Depth is relayed via a blue central hand on the dial. Water resistant to 200 metres, the Batchy also has a depth memory that stores the maximum depth (up to 120 m) reached during a single dive.

Graham Chronofighter Grand Vintage 
Originally placed there for easy thumb-activated operation in the cockpit, the trigger on the left-hand size of the 47 mm case now facilitates smooth operation of the chronograph on the ground, stationary and at speed.

mercoledì 12 settembre 2018

Vintage timepieces - Hausmann & Co. (1959)

An Audemars Piguet watch of the 1950s made for the Rome retailer (English)

Un Audemars Piguet degli Anni 50 creato per il rivenditore di Roma (italiano)


giovedì 6 settembre 2018

Vintage press - Journal Suisse d'Horlogerie (1948)

ENGLISH (il testo italiano è in fondo alla pagina)
Largely devoted to the upcoming Swiss Watch Fair in Basel, this 1948 issue of the Journal Suisse d’Horlogerie features an illustrated preview of the event.

The opening pages of the mens watches section introduce the products by such top players of the industry as Rolex, Patek Philippe, IWC, and Vacheron & Constantin.

A one-page feature is specially dedicated to the Vulcain Cricket, the innovative alarm watch launched in 1947 that had been an instant success. No mention appears of Eterna and its revolutionary self-winding movement (Eterna-Matic) patented in 1948, possibly due to the fact that the manufacturer from Grenchen did not complete the development within the delay required to exhibit at the Fair.

A five-page report deals with the newly opened Girard-Perregaux production plant, a large and bright building equipped with state-of-the-art facilities. Interestingly, it is the very same building the La Chaux-de-Fonds manufacturer still uses today.

Dedicato in buona parte all’imminente Fiera svizzera dell’orologeria di Basilea, questa rivista del 1948 contiene un’ampia anteprima illustrata dell’evento. Le pagine iniziali della sezione dedicata agli orologi per uomo presentano i prodotti di Case di primo piano come Rolex, Patek Philippe, IWC e Vacheron & Constantin.
Merita una menzione l’articolo di una pagina sul Vulcain Cricket, innovativo svegliarino lanciato nel 1947 che aveva raccolto consensi immediati. Non ci sono riferimenti ad Eterna e al rivoluzionario movimento automatico (Eterna-Matic) brevettato nel 1948, forse a causa del fatto che il fabbricante di Grenchen non aveva completato lo sviluppo in tempo per la presentazione alla Fiera.
La rivista dedica un reportage di cinque pagine al nuovo impianto produttivo di Girard Perregaux, stabilimento ampio e luminoso equipaggiato con la tecnologia più recente. Va notato che la Casa di La Chaux-de-Fonds ha tuttora sede nello stesso edificio.