New Releases – Doxa Sub 300T Clive Cussler

The model is inspired by author and maritime explorer Clive Cussler, whose fictional hero Dirk Pitt wears a Doxa divers watch. Its handmade dial evokes a vintage compass, while the weathered look of the aged steel case, bracelet, clasp and pin buckle is meant to reflect a nautical artifact’s journey and the conditions it endured during its time submerged in the depth. The dates 7, 15 and 31 displayed in red on the dial commemorate Cussler’s birthday (July 15th, 1931). Each timepiece is engraved with its own number on the side of the bezel.




Vintage tools - The hairspring counter

This 1950s ad by Vacheron & Constantin features a hairspring counter as an icon of their "beautiful precision". This tool enables the expert watchmaker to adjust an hairspring by visually comparing it with a master balance vibrating at a set frequency. The set of jaws is designed to hold a hairspring that is fitted to a balance wheel. A lever under the base rotates the tool in order to get the master balance and attached balance oscillating. The aim is to get both balances oscillating in sync for at least 20 seconds, which in turn shows they are both vibrating at the same frequency. 

Pubblicato negli Anni 50, questo annuncio di Vacheron & Constantin (foto in alto) sceglie un contatore di oscillazioni come icona della sua "Bella precisione". Lo strumento permette all'orologiaio esperto di regolare una spirale confrontandola visivamente con un bilanciere campione che oscilla a una frequenza definita. La pinza che sporge dal braccio dello strumento trattiene una spirale collegata a un bilanciere. Premendo la leva visibile si mettono in movimento il bilanciere campione e quello da regolare. Lo scopo è farli oscillare entrambi per almeno 20 secondi, in modo da verificare se la frequenza è la stessa.



The 2nd edition of Watch Ads 1960-2000 is now available at bookshops and online platforms. Here are the links to the basic infos, book video trailer, PDF preview file and online order page. Enjoy!

La seconda edizione di Watch Ads 1960-2000 è disponibile in libreria e negli shop online. Ecco i link alle informazioni essenziali, al video, al PDF di anteprima e alla pagina per l'acquisto online. Buona lettura!


Curiosities - The EBE watches

The latest mini-documentary from the 10e10.ch by Marco Strazzi YouTube channel
It looks like a Rolex but it isn't ... It looks like a fake but it isn't ...

Curiosità - Gli orologi EBE

L'ultimo mini-documentario dal Canale You Tube 10e10.ch by Marco Strazzi.
Sembra un Rolex ma non lo è ... Sembra un falso ma non lo è ...
Buona visione!


New Releases - France Ebauches

Owned by the Festina Group since 2017, the French manufacturer of mechanical movements resumes production after an almost 30-year absence. The new self-winding calibers beat at the frequency of 28,000 vibrations per hour and feature a cross-through balance bridge for improved solidity and resistance, hollowed out to provide an unobstructed view of the regulating organ. As for the finishing, the rhodium-plated honeycomb motif symbolising France replaces the traditional Swiss “côtes de Genève” pattern.


Vintage Ads - Hercules (1939)

ENGLISH (il testo italiano è sotto l'immagine)
Founded in 1908, the Reconvilier Watch Company registered several brand names, among which Hercules for its sturdiest products.
Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1.
The vintage ads presented in this website are not featured in the Watch Ads books.
Fondata nel 1908, la Société Horlogère de Reconvilier registrò numerosi marchi, fra i quali Hercules per i suoi modelli più robusti.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.
Gli annunci pubblicitari d'epoca presentati in questo sito non sono tra quelli scelti per i volumi Watch Ads.


New Releases - B.R.M. Chronographes

Founded by Bernard Richards in 2003, the French brand celebrates its 20th anniversary with a limited series of chronographs available in 20 pieces per color – yellow, orange, red and green. The self-winding movement is visible through the Makrolon® transparent case. The tachymeter scale is printed on the sapphire crystal. The serial number is engraved and hand-lacquered on the winding crown.