Baselworld 2019 (2)

The year's biggest watch show draws to a close today. This is the second of a series of posts featuring the new models on display.

Concept movementThe world’s first concept movement charged by electrostatic energy features two turbines that rotate as a result of human motion between two electrodes affixed to the movement. The energy, stored in an accumulator, powers an electrostatic motor fueling the fluid second hand, as well as a step motor powering the hour and minute hands.

Octo Finissimo Chronograph GMT AutomaticThe world’s thinnest automatic chronograph is fitted with a GMT function and an integrated movement whose record-setting thickness is just 3.3 mm. The button at 9 o’clock enables to set the local time, while the home time is indicated on the subcounter at 3 o’clock. The 42 mm titanium case is water-resistant up to 30 meters.

L.U.C. QuattroThe movement has two pairs of stacked barrels for a 216-hour (nine-day) power reserve. Despite this Quattro mainspring power, the movement is ultra-thin and the case is only 8.84 mm thick. This is a 50-piece limited edition in 18k white gold, with a 43 mm case. It is finished to Poinçon de Genève standards.

Classic Fusion Ferrari GTDesigned in partnership with Flavio Manzoni, Head of Design at Ferrari, the timepiece is dressed in Carbon 3D fibre, a three-dimensional woven composite with polymer matrix. This highly resistant material protects an in-house movement with column-wheel flyback chronograph.

AutaviaThe bevelled lugs and the name echo those of the original Autavia collection, but the watch contains a state-of-the-art movement with an isograph carbon-composite hairspring, and a scratch-resistant ceramic bezel. The brown leather strap is interchangeable, with a stainless steel bracelet option available.

Defy InventorThe brand’s single-piece oscillator beating at the frequency of 129,600 vph is made of silicon. The case is made of lightweight titanium and the textured bezel is made of Aeronith, an aluminium-polymer composite three-times lighter than titanium. The dial is openworked to resemble a stylised propeller, with blades evoking the Zenith star.


Baselworld 2019 (1)

This is the first of a series of posts featuring the new models on display at the world’s biggest watch show.


Aviator 8 Chronograph 43 Curtiss WarhawkThree new Aviator 8 watches honor Curtiss Wright, a renowned American aircraft manufacturer, and the Curtiss P-40 Warhawk, its most famous plane. This COSC-certified chronograph is fitted with the in-house Caliber 01.

Premier B01 Chronograph Norton Edition – This new collection celebrates the partnership between the watchmaker and the motorcycle brand renowned for its exclusive British engineering. The 42mm stainless steel case is water resistant to 100 meters. A Norton logo is engraved on the left hand side.


Ref. 5212A Calatrava Weekly CalendarThe only steel Calatrava in the current collection is a weekly calendar with a semi-integrated mechanism displaying the current week number, in addition to the day and the date. The dial font used for day, date, month and week number is meant to reproduce the look of authentic handwriting, endowing the watch with a vintage look.

Ref. 5172G Chronograph – Introduced in 2009, the movement has six patented innovations, including refined tooth profiles, blocking lever and hammers, and an optimized split seconds wheel. The white gold case has vintage-style three-tier lugs and a sapphire box glass crystal, as well as guilloched chronograph pushers.


Oyster Perpetual Sea-DwellerOn the new yellow Rolesor version of the Sea-Dweller, the bezel, winding crown and centre links of the bracelet are in 18 ct yellow gold, while the case and outer links of the bracelet are in Oystersteel. The unidirectional rotatable bezel is fitted with a 60-minute graduated Cerachrom insert in black ceramic.

Yacht-Master 42 – The white gold case of the new 42mm model hosts Caliber 3235, a new generation movement incorporating the Chronergy escapement that combines high energy efficiency with great dependability, the blue Parachrom hairspring, manufactured in an exclusive paramagnetic alloy, as well as the Paraflex shock absorbers, which increase the movement’s shock resistance.


Baselworld 2019 - A preview

Take a peek behind the scenes of the year’s biggest watch show. Here are a few pieces that will be on display starting from tomorrow.

Son of Earth Tobacco – The dial is clad in genuine tobacco leaves hand “dialized” by artist Dominique Arpa-Cirpka. The gold bezel and lateral inserts are hand engraved by Bram Ramon.

Faubourg de Cracovie Salmon SockeyeThe guilloché dial is made of alloy 401, a combination of 55% gold and a mixture of platinum, palladium and silver with an electroplated salmon finish.

Legacy Machine Flying T – The brand’s first timepiece dedicated exclusively to women is a three-dimensional creation with a cambered bezel and beveled lugs on a round case that is fully set with diamonds.

Le Paon – The brand makes its debut with a watch offered in ten references, with case and bracelet options of bead-blasted matte, satin-brushed or hand-polished surfaces, as well as eight dial layout options.

Fiji Floral SecondsThe dial of the brand’s inaugural ladies watch is animated by a small seconds subdial at 6 o’clock designed as an openworked lattice that rests above a rotating disc.
Nethuns II ColorumThe watch features a sculpted outer case in either 925 silver or a bronze alloy made of copper and tin. This outer case is fitted over a watertight inner case that holds the movement.

28E – The in-house and hand-finished movement features two synchronized escape wheels – a system that uses less energy and has greater stability than traditional lever escapements. The dial is grand feu enamel over gold.




Vintage Ads - Piaget (1984)

"Piaget time is only measured in gold – Available at the world’s finest jewelers". Two ultra-thin watches of the Dancer collection – one for her and one for him.     
Do you like vintage watch ads? Please visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.

ITALIANO“Il tempo Piaget si misura solo con l’oro – Disponibile presso le migliori gioiellerie del mondo”. Due modelli ultrapiatti della collezione Dancer: uno per lei e uno per lui. 
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Puoi anche guardare il video sull'opera e scaricare l'anteprima di 20 pagine del Volume 1. 
Gli annunci pubblicitari d'epoca presentati in questo Blog non sono presentati nei volumi Watch Ads.



SIHH 2019 (4)

This is the fourth of a series of posts featuring a few pieces seen in Geneva at the Salon International de la Haute Horlogerie, the year’s first watch show.


Star Legacy Nicolas Rieussec Chronograph – The dial incorporates two rotating, horizontally-aligned, discs – one for the 60-second counter and the other for the 30-minute counter.

 Time WalkerBoth the 41 mm and 43 mm versions of the new chronographs feature “reverse panda” dials. The latter displays the counters in the traditional 3-6-9 positions.


Submersible – The brand’s collection of professional diving watches is enhanced by two 42 mm models in stainless steel with an applied ceramic disc on the rotating bezel.

Submersible Chrono Guillaume Néry Edition – Water-resistant to a depth of 300 m, this titanium chronograph is inspired by the French free-diving champion known for his world records and underwater photographs.

Kalpagraphe Chronometre Titanium – Its caliber is a COSC-certified, self-winding, integrated chronograph with date function that offers a 65-hour power reserve.
Toric Quantième Perpetuel Rétrograde – The hand guilloché dial displays a retrograde perpetual date and a precision moon phase on an aventurine disc that evokes a starry night sky.


Mondaine stop2go

Due chiacchiere sul modello che riproduce il design e il funzionamento degli orologi delle stazioni ferroviarie svizzere.

La lancetta dei secondi si arresta e quella dei minuti avanza con uno scatto.