Baselworld 2019 (5)

This is the fifth of a series of posts featuring the new models on display at the world’s biggest watch show.

Lépine Hebdomas – The brand pays tribute to the era of 8-Days movements with a pocket watch that shows the beat of the balance wheel and the manually decorated bridge in yellow gold beneath the dial with sunburst finish and off-center subdials displaying the time, date and day.

Chronomètre FB 1LThe in-house tourbillon movement is combined with a new display of the age and phases of the moon. Available in two ten-piece limited editions, the new collection displays the moon phases by means of a large hand at 6 o’clock a patent-pending complication.

Slimline 50-hours Power ReserveThe 40mm case hosts the 28th in-house movement of the brand’s collection. The new FC-723 automatic caliber adds the power reserve module to the FC-703 base. The indicator is displayed at 10 o’clock with a red sector indicating that it is time to put the watch on or wind it.

DuopodTwenty-five years after its creation, Ikepod is back with the same cases and crown but with the dials revisited by watch designer Emmanuel Gueit. “Duo” hints to the two hands of a 42mm quartz timepiece that is technically simplified in the interests of practicality and affordability.

SM34079 ChronographThe 42.5mm case in stainless steel with PVD plating hosts a Ronda quartz movement and is waterproof up to 100 meters. The glass is in extra hardened K1 mineral crystal with sapphire coating. A vintage style leather strap is available instead of the stainless steel bracelet.


Vintage ads - Patek Philippe (1934)

ENGLISH (il testo italiano è sotto l'immagine)
"Patek, Philippe & Cie – Master watchmakers in Geneva since 1839 – In Paris at 20 Place Vendôme". Published by a French magazine, this ad features the newly introduced Ref. 130 chronograph, which stayed in production until 1960 and went on to become one of the most iconic and sought after Patek Philippe vintage timepieces. The one seen here features a fine and rare two tone dial.         
Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the books and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.

“Patek, Philippe & Cie – Maestri orologiai a Ginevra dal 1839 – A Parigi in Place Vendôme 20”. Pubblicato da una rivista francese, questo annuncio presenta il cronografo Ref. 130, appena lanciato e destinato a rimanere in produzione fino al 1960, poi diventato uno dei Patek Philippe vintage più inconfondibili e ricercati. L’esemplare illustrato ha un bellissimo e raro quadrante a due toni.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Puoi anche guardare il video sull'opera e scaricare l'anteprima di 20 pagine del Volume 1.
Gli annunci pubblicitari d'epoca presentati in questo Blog non appaiono nei volumi Watch Ads.


Le letture per chi non si accontenta del web - Lancette & C.

ITALIANO Un secolo di orologi da polso - La storia, la tecnica il design. Clicca qui per saperne di più.
ENGLISH A century of wristwatches - History, technology, design. Click here to learn more. Both the video clip and the book are in Italian only.



D-Day - The 75th Anniversary

6 June 1944 - 6 June 2019
"They fought for our freedom. We're still free, so they're still alive." (Wingwatch, Chapter 31).
Click here to read about some of those who took part in one of the deciding battles of WWII.

6 giugno 1944 - 6 giugno 2019
"Hanno combattuto per la nostra libertà. Noi siamo ancora liberi, dunque loro sono ancora vivi." (L'orologio con le ali, Capitolo 31).
Clicca qui per leggere le storie di alcuni di coloro che parteciparono a una delle battaglie decisive della Seconda Guerra Mondiale.