Watches of Italy


Ospitata dal Museo delle macchine agricole "Orsi" e patrocinata dal Comune di Tortona, la seconda edizione di Watches of Italy (WOI) si è chiusa domenica 26 settembre con un bilancio lusinghiero. Gli oltre 3000 visitatori hanno potuto vedere e toccare con mano numerose novità, incontrare i produttori e acquistare direttamente gli orologi e gli accessori in esposizione. La mostra mercato ha lo scopo di valorizzare la creatività delle decine di imprenditori e artigiani italiani attivi nel settore. Nelle prossime settimane 10e10.ch presenterà alcune delle novità viste a Tortona.




New releases - Louis Erard Régulateur x atelier oï

The new dial of the Louis Erard Regulator is the work of atelier oï, a workshop based in La Neuveville that works in the fields of architecture and design. The surface is engraved with asymmetrical rays that radiate from the hands. The wearer has to mentally reconstruct the puzzle of hour angles in order to read the time. However, all the links are not broken: the minute-circle still appears around the edge of the dial, with a more pronounced line every five minutes. Retail price CHF 3,500. Limited edition of 178 pieces.



The N°1 Deep Sea Special goes to auction

The catalog of the Christie’s Rare Watches Auction on 8 November 2021 (Hotel Four Seasons Les Bergues, Geneva) features the Rolex Deep Sea Special that made the first dive attached to Auguste Piccard's bathyscaphe Trieste off the Island of Ponza
in 1953. This history-making expedition paved the way to the trip down to the bottom of the Mariana Trench (1960, 10,916 meters). I related the two feats in my books about Rolex: Rolex dalla A alla Z (in Italian) and Rolex 1905-1960 (in English and Italian). Both feature images of a display model made by Rolex in the early 1960s to celebrate the event, currently owned by the Musée International d'Horlogerie in La Chaux-de-Fonds.

The "N°1" entrusted to Christie's is the first of the three identified prototypes of Deep Sea Special, and the only one with "low" glass - the other two being equipped with the thicker and higher glass that Rolex developed later on for further extreme testing.
Will the "N°1" break the record set by the Paul Newman's Daytona chronograph that sold for $ 17.8 million in 2017?


Vintage ad - Enicar

"Enicar … has all the qualities of a classy Swiss watch" - This 1965 ad features two ladies jewelry timepieces, a men's dress watch and the Sherpa GMT. The latter is a tool watch displaying the second time zone by means of the additional 24-hour hand and the turnable bezel. The watches of the Sherpa line are as popular among modern-day collectors as they were among buyers in the 1960s
Interested in vintage watch ads? Please visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking.
Click here to display and download a 20-page preview of Volume 1.
Please note that the vintage ads presented in this Blog are not featured in Watch Ads.

"Enicar… ha tutte le qualità di un orologio svizzero di classe" - Questo annuncio del 1965 mostra due orologi-gioiello per signora, un modello elegante per uomo e uno Sherpa GMT. Quest'ultimo è un orologio professionale in grado di visualizzare il secondo fuso orario per mezzo della lancetta aggiuntiva delle 24 ore e della lunetta girevole. Gli orologi della collezione Sherpa sono amati dai collezionisti di oggi come lo erano dai clienti degli Anni 60.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. 
Clicca qui per visualizzare e scaricare un'anteprima di 20 pagine del Volume 1. 
Gli annunci pubblicitari d'epoca presentati in questo Blog non sono inseriti in Watch Ads.



New releases - Sinn 103 Classic 12

The German watchmaker celebrates its 60th anniversary with a pilot chronograph made in a limited series of 600 pieces. The stainless steel case is waterproof and pressure-resistant up to 20 bar, and equipped with Air-Dehumidifying Technology. The ceramic bezel insert features a twelve-hour scale. The self-winding Caliber SZ01 is visible through the sapphire glass caseback.




New releases - Bulgari Octo Roma Worldtimer

Enabling instant reading of the time in 24 time zones, the dial features a central display of the hours, minutes and seconds combined with a double rotating disc on the outer edge: one for the reference cities and another with a 24-hour graduated scale. The functions are adjusted via the crown, first positioning the city of the chosen time zone at 12 o’clock, then setting the time until the hours and minutes hands indicate the exact time in the selected time zone. The integrated movement developed by the Manufacture comprises 261 components. The 41 mm stainless steel case is water resistant to 100 m.



Geneva Watch Days

A couple of images from the Pavillon of the Geneva Watch Days. 10e10.ch will keep you updated about a few new releases by top brands.


Un paio d'immagini dal Padiglione dei Geneva Watch Days. 10e10.ch vi aggiornerà su alcune delle novità presentate da Case di primo piano.