WATCH ADS 1960-2000 - THE 2nd EDITION / 2. EDIZIONE

ENGLISH

The 2nd edition of Watch Ads 1960-2000 is now available at bookshops and online platforms. Here are the links to the basic infos, book video trailer, PDF preview file and online order page. Enjoy!

 

ITALIANO

La seconda edizione di Watch Ads 1960-2000 è disponibile in libreria e negli shop online. Ecco i link alle informazioni essenziali, al video, al PDF di anteprima e alla pagina per l'acquisto online. Buona lettura!

Curiosities - The EBE watches

The latest mini-documentary from the 10e10.ch by Marco Strazzi YouTube channel. 

It looks like a Rolex but it isn't ... It looks like a fake but it isn't ...

Enjoy!

 

Curiosità - Gli orologi EBE

L'ultimo mini-documentario dal Canale You Tube 10e10.ch by Marco Strazzi.

Sembra un Rolex ma non lo è ... Sembra un falso ma non lo è ...

Buona visione!

 

New Releases - France Ebauches

Owned by the Festina Group since 2017, the French manufacturer of mechanical movements resumes production after an almost 30-year absence. The new self-winding calibers beat at the frequency of 28,000 vibrations per hour and feature a cross-through balance bridge for improved solidity and resistance, hollowed out to provide an unobstructed view of the regulating organ. As for the finishing, the rhodium-plated honeycomb motif symbolising France replaces the traditional Swiss “côtes de Genève” pattern.

 

 

Vintage Ads - Hercules (1939)

ENGLISH (il testo italiano è sotto l'immagine)

Founded in 1908, the Reconvilier Watch Company registered several brand names, among which Hercules for its sturdiest products.

Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1.

The vintage ads presented in this website are not featured in the Watch Ads books.

 

 

ITALIANO 

Fondata nel 1908, la Société Horlogère de Reconvilier registrò numerosi marchi, fra i quali Hercules per i suoi modelli più robusti.

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

Gli annunci pubblicitari d'epoca presentati in questo sito non sono tra quelli scelti per i volumi Watch Ads.

 

 

New Releases - B.R.M. Chronographes

 

Founded by Bernard Richards in 2003, the French brand celebrates its 20^th anniversary with a limited series of chronographs available in 20 pieces per color – yellow, orange, red and green. The self-winding movement is visible through the Makrolon® transparent case. The tachymeter scale is printed on the sapphire crystal. The serial number is engraved and hand-lacquered on the winding crown.

 

 

 

New releases – Tiffany & Co. Union Square

 

The 27 mm case draws its square shape from an archival Tiffany & Co. model. The watch features iconic New York City design elements such as the skyscraper hands and a “7–2–7” in place of “7–6–5” on the dial, a reference to the Tiffany & Co. Landmark store, located at 727 Fifth Avenue. Moreover, an interpretation of the newly transformed store is featured under the sapphire crystal caseback, There are 100 units of each limited-edition timepiece available, totaling 200 watches. The 18k rose gold all-metal version is fitted with a brown alligator strap with a turquoise composite Tiffany Blue crown.