New releases - Maurice de Mauriac Chrono Modern Grand Prix Zurich

In 1939, on the occasion of the Swiss National Exhibition, Zurich prepared itself to host a Grand Prix race. But the event was canceled due to the outbreak of World War II. More than 80 years later Maurice de Mauriac teamed up with the Züri Ring Simulation Motodrom and created a timepiece celebrating the perfect illusion of a F1 race in the City. The Zurich GP edition of the Chrono Modern is available in two different sizes (42 and 45mm). Its dial features the racing stripes and offers the choice of a numeral between 01 and 99.

 

Patek Philippe - Shapes of time

 

The latest mini-documentary from the 10e10.ch by Marco Strazzi YouTube channel.

Patek Philippe shaped watches - Forty years of technology and design evolution.

Enjoy!

 

 

Patek Philippe - Le forme del tempo

 

L'ultimo mini-documentario dal Canale You Tube 10e10.ch by Marco Strazzi.

Quarant’anni di evoluzione tecnologica e stilistica negli orologi di forma Patek Philippe.

Buona visione!

 

 

New releases - ID Genève Circular C

The brand joined forces with CompPair, whose regenerative technology enabled to create the first watch with a healable material. The dial, side decorations, and bezel are made from 100% recycled carbon fibres that return to their original condition after being heated for one minute. Scratches and other damage that occur while wearing a watch are thus regenerated. The 41mm case hosts the anthracite version of the ETA 2824 automatic movement. The presale started in October on ID Genève’s website at a retail price of CHF 5’540 (+ taxes).

 

 

Wishing the best to 10e10.ch readers

Shock absorbers - Dispositivi antiurto

ENGLISH

"If you do not have a blackboard at your disposal ... to explain the KIF ...". This early 1960s ad features the KIF Explainer, a demonstration model of the KIF shock absorber by Parechoc SA. The manufacturer offered it in two variants - above a display stand (see the picture below) or inside a wallet. It was intended for the sales staff of retailers as a marketing tool to persuade customers into the purchase of watches equipped with a shock absorber. Its price of 6 Swiss Francs included a color brochure. 

ITALIANO

"Se non avete una lavagna a vostra disposizione ... per spiegare il KIF ...". Questo annuncio dei primi Anni 60 mostra il "KIF explainer", un modello dimostrativo del dispositivo antiurto KIF prodotto da Parechoc SA. Il fabbricante lo proponeva in due versioni: sopra un piedistallo (vedi l'immagine qui sopra) o all'interno di una custodia. L'oggetto era destinato al personale di vendita dei negozi come strumento per convincere i clienti ad acquistare orologi provvisti di dispositivo antiurto. Il prezzo di 6 Franchi svizzeri comprendeva un opuscolo a colori.

 

 

New releases - Schwarz Etienne Geometry

 

Divided into quadrants, the dial is adorned with an array of finishes, including fluted lines, azuré, clous de Paris and sandblasted sections. It is in 18ct and offered in a choice of two colors: silver and salmon. The 39mm polished stainless steel case features an exhibition case back granting sight of the Manufacture automatic movement, the calibre ASE 200.02. Equipped with a micro-rotor, the latter runs for 86 hours.