Mini-documentary - The Geneva Seal

From our YouTube channel: a history of the oldest certification in watchmaking.

Enjoy ... and do not forget to subscribe to the Channel 10e10.ch by Marco Strazzi. 

Mini-documentario - Il Punzone di Ginevra

Dal nostro Canale YouTube: storia e attualità della certificazione più antica.

Buona visione ... e non dimenticare di iscriverti al Canale 10e10.ch by Marco Strazzi! 

New releases – Renaud Tixier Monday Organica

The dial crafted by Ateliers Olivier Vaucher brings together the multi-level hand engraving, the grand feu enamel, and textural effects that transform the surface into a miniature landscape. Is serves as an artistic counterpoint to the mechanical innovation brought about by the patented system that enhances the efficiency of micro-rotor through an inertia wheel and a “dancer” spring. Limited to 7 pieces, this timekeeper is priced at CHF 125,000. 

New releases - Maurice de Mauriac L3 Les Clefs d’Or

Les Clefs d’Or (aka The Golden Keys) is a professional association of hotel concierges, with approximately 4.000 members working in over 80 countries and 530 destinations around the globe. The organization partnered with the Zurich brand to create its own official timepiece, based on the L3 Sphériques Blue tricompax chronograph with fumé blue dial, available  in a 40.5 mm stainless steel case with gold PVD coating or in a regular stainless steel case. The movement is an automatic Concepto C8100-A, custom-refined for the Maurice de Mauriac.

The Rolex founder’s burial site

 

Rolex enthusiasts visiting Geneva might be interested in paying their respect to the tomb of the brand’s founder. Hans Wilsdorf passed away in 1960 and was buried along with his wife May in the Cimetière des Rois (Kings’ Cemetery), located at number 10 Rue des Rois. It was precisely after May’s death in 1944 that Mr. Wilsdorf decided to create the Foundation that still owns Rolex.

 

 

New releases – Titan Jalsa

 

India’s premier watch group enters the Grand Prix d’Horlogerie de Genève with a timepiece uniting miniature painting with a flying tourbillon. On the dial the artist Shakir Ali, one of India’s most revered miniature painters, has rendered a royal procession in front of Jaipur’s Hawa Mahal, the Palace of Winds. The movement was entirely conceived, engineered and assembled by Titan’s watchmaking division – in partnership with Swiss experts to meet global standards of haute horlogerie. Jalsa is limited to 10 numbered pieces, each priced at approx. € 45,000.

 

 

New releases - Favre-Leuba Chief Skeleton

The first-ever skeletonized timepiece in the brand’s 288-vear history features an openworked manufacture movement developed in collaboration with AMT. It is offered in two variations: a gold-finished movement paired with a brushed and polished 40 mm cushion shaped case, and an anthracite-finished movement housed in a DLC-coated black steel case. The self-winding movement operates at a frequency of 28,800 vibrations per hour and provides a 41-hour power reserve.

 

 

Vintage Ads - Rado (1964)

ENGLISH (il testo italiano è sotto l'immagine)

The Rado Diastar is 'a revolutionary watch in the top Swiss quality' and 'a creation in world exclusivity with unbeatable features'. It is 'the only scratchproof watch in the world', 'the only super-waterproof watch in the world with sapphire crystal' and 'the only watch in the world that preserves its eternal shining beauty'. Launched in 1962, the Diastar featured a bulky and highly polished case in tungsten carbide, a material mainly used for the tips of high speed tools.

Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1. 

The vintage ads presented in this website are not featured in the Watch Ads books.

 

ITALIANO

Il Rado Diastar è "un orologio rivoluzionario nella migliore qualità svizzera" e "un'esclusiva mondiale con caratteristiche imbattibili". È "l'unico orologio inscalfibile del mondo", "l'unico super-impermeabile con vetro zaffiro" e "l'unico che mantiene per sempre la sua splendida brillantezza". Lanciato nel 1962, il Diastar aveva una cassa voluminosa e lucidata a specchio in carburo di tungsteno, materiale utilizzato in particolare per le punte di strumenti ad alta velocità di rotazione.  

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

Gli annunci vintage presentati in questo sito non appaiono nei due volumi Watch Ads.