26.1.21

Vintage ads - Cartier (1930s)

ENGLISH
This Cartier ad dating back to the mid-1930s mentions a new line of products whose reasonable prices are "meant for the present times". The reference being to the world economic crisis and its consequences on all classes of customers.
Interested in vintage watch ads? Please visit the page about Watch Ads - my two-volume pictorial history of communication and design in 20th Century watchmaking. 
You can download a 20-page preview from here.

ITALIANO
Questo annuncio Cartier degli Anni 30 è dedicato una nuova linea di prodotti i cui prezzi moderati sono stati "appositamente studiati per i tempi attuali". Il riferimento è alla crisi economica mondiale e alle sue conseguenze su tutte le categorie di clienti.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento.
Clicca qui per scaricare un'anteprima di 20 pagine.


 

21.1.21

New releases – Speake-Marin London Chronograph Triple Date


This 30-piece limited edition pays tribute to a vintage movement from the 1950s – the Caliber Valjoux 88 with its column-wheel chronograph and full calendar (day, date, month, Moon phase). Housed in a 42 mm titanium case, the London chronograph features a three-dimensional dial with two floating black counters.

  

6.1.21

New releases – Ateliers DeMonaco Admiral Chronographe Flyback Stradivari

Produced in partnership with the architect and designer Luca Stradivari, this chronograph features a 42 mm case with an open back allowing the dMC-760 calibre to be seen. The flyback module has only 96 parts, making it one of the most efficient as well as one of the most affordable. There are four limited edition models available: one steel model limited to 88 pieces and 36 in 18 carat gold, including: 12 white gold, 12 yellow gold and 12 rose gold.