The long-awaited Volume 2 of Rolex's history is on its way!
Here are the cover and an excerpt from the introduction of the 320-page book:
"(...) Most of the book
replicates the formula of Rolex 1905-1960. Each chapter on the
decades from 1961 to 2000 opens with a chronology of significant events and a
table of movements developed during the period. This is followed by a gallery
of timepieces, accompanied by photographs, texts illustrating their genesis,
and technical data sheets. A wide selection of annotated advertisements allows
readers to follow the evolution of the brand from an image perspective.
Technical innovation receives the attention it deserves through a review of
patents. The final sections present documents ranging from the company's
publications to articles in the specialist press. The years from 2001 to 2025
are treated differently. After the dates and movements, the reader finds a comprehensive narrative that includes all the subjects analyzed separately in the
previous chapters. (...)"
The book will be available at physical and online bookshops at the end of February. Stay tuned for updates!
In the meantime, if you are looking for something to read during the Christmas break, the Watch Books by Marco Strazzi ensure you are spoilt for choice.
The Museum Collection is a selection of 100 milestones of 20th Century watchmaking. The technology, design and style of the more and less well-known models that made the history of timekeeping from 1900 to 2000. Click here to learn more.
Watch Ads 1900-1959 and Watch Ads 1960-2000 take the
reader through a century of communication. The thousand or so featured images
are living history and a faithful testimony of how design, styling and the
public’s tastes evolved. Click here to learn more.
Rolex 1905-1960 focuses on the company’s first half-century
- the years that shaped its identity and paved the way to worldwide success.
Timeline, watches, movements, ads, patents, documents. Click here to learn
more.
The publisher has a recommendation for fiction lovers,
as well. The historical novel Wingwatch tells the story of a wristwatch, lost
on D-Day and rediscovered 70 years later in an auction house catalog. Click here
to learn more.
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