New releases – Blancpain Bathyscaphe

 

This 300-piece limited edition celebrates the 70th anniversary of the diver’s model introduced in 1968 as the civilian version of the Fifty Fathoms. The 37.4 mm stainless steel case houses the Manufacture Calibre 1150 with a 100-hour power reserve and an Haute Horlogerie finishing visible through the sapphire crystal back. The design of the 18k gold rotor is inspired by that of the original Fifty Fathoms. The sunburst meteor grey dial features baton hands and indexes with vintage-coloured Super-Luminova®. Price: CHF 13,800.

WIPO-registered watch design available for licensing

 

 

Centering around a specific case shape and a unique dial texture, this WIPO-registered watch design is available for licensing to qualified manufacturers. Conceived to catch the eye and command retail presence, it also pays tribute to the world’s capital of watchmaking – its source of inspiration being the Plaine de Plainpalais, the diamond-shaped esplanade located in the center of Geneva. 

Are you an industry professional interested in this design? Click here for more information and the contact details. 

Vintage ads - Edox (1966)

ENGLISH (il testo italiano è sotto l'immagine)

"The new Edox DiaMatic has a square case with patented closing system. It can be opened and closed with the same keys that are used for round cases ". The simpler solution for waterproofing square watches was adopting a round screw-down case back, as is the case here.   
Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.

ITALIANO 
“Il nuovo Edox DiaMatic ha una cassa quadrata con sistema di chiusura brevettato. È possibile aprirla e chiuderla con le stesse chiavi utilizzate per le casse rotonde”. Per impermeabilizzare gli orologi quadrati la soluzione più semplice era adottare un fondo cassa avvitabile di forma rotonda, come in questo caso.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Guarda il video sull'opera e scarica l'anteprima di 20 pagine del Volume 1.
Gli annunci pubblicitari d'epoca che vedi in questo Blog non sono presentati nei volumi Watch Ads.

New Releases – Renaud Tixier Monday Organica

The dial motif, an organic composition inspired by the forms of the living world, is derived from the curves of three components of the movement. The dial was created by Ateliers Olivier Vaucher with mixed techniques including hand engraving, hand chasing and black grand feu enamel. Each of the three versions – Blue (2025), Black and Bordeaux (2026) – is limited to seven pieces. The 40.8 mm, 5N rose gold case of the Bordeaux houses the automatic Calibre RVI2023, whose micro-rotor is fitted with a flywheel to optimise the winding efficiency.

Real and so-called trench watches

The term 'Trench Watch' is often used rather loosely to describe virtually any men’s wristwatch made during the Great War. The brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel proposes some objective criteria for distinguishing timepieces that were designed or modified for military use from those intended for civilian customers.

Enjoy ... and do not forget to subscribe!

Orologi da trincea veri e presunti

C'è chi chiama "trench watch" (orologio da trincea) qualunque orologio da polso per uomo prodotto durante la Prima Guerra Mondiale. Il nuovo mini-documentario del Canale YouTube 10e10.ch by Marco Strazzi propone criteri oggettivi per distinguere gli esemplari creati o modificati per l'uso militare da quelli civili.

Buona visione ... e non dimenticare di iscriverti al canale!

New releases – Fears Brunswick 39 Perpetual Calendar

The 39 mm cushion-shaped, stainless steel case of the British company’s first high complication watch houses a modified Dubois Dépraz perpetual calendar module, atop a hand-finished Sellita SW300. The latter’s custom solid 18ct gold rotor is engraved with the Fears ‘Bristol Flower’ motif. The moon disc displayed at 6 o’clock is hand-finished with Carbonage, representative of the moon’s surface. Price: $ 28,500 exc. tax, CHF 24,500 exc. VAT.

Vintage library – La Suisse Horlogère (late 1940s)

ENGLISH (il testo italiano è in fondo alla pagina)

Conceived and distributed as a promotional tool by the Swiss Chamber of Watchmaking - the employers’ association that also published the quarterly magazine “La Suisse Horlogère” - this 32-page booklet dealt with several topics in connection with the past and present of the industry in Switzerland.

 

The opening section lists a selection of Swiss watchmakers who made an history-changing contribution to the development of time measurement. The pages shown above feature the biographies of the master marine chronometer maker Ferdinand Berthoud, the automatic watch inventor Abraham-Louis Perrelet, and Abraham Louis Breguet, arguably the most influential watchmaker of all time.

 

The next section is devoted to technology. Here are two examples of dissemination about the protection of movements from dust and humidity, and the advantages guaranteed by self-winding watches.

 

These pages are aimed at informing readers about the variety of timekeepers manufactured by the Swiss industry, and their different approaches to time measurement. Unlike the chronograph, the timer only measures and records time intervals, and does not tell the time. The triple date wristwatches and desk clocks are among the public’s favorites.

 

In the pages titled “Science at the service of accurate time” we find a few pictures portraying state-of-the art instruments developed and used by the Swiss Laboratory for Watchmaking Research and the Neuchâtel Observatory, two prestigious partners of the watchmaking industry.

 

ITALIANO

Concepita e distruibuita come pubblicazione promozionale dalla Camera Svizzera dell’Orologeria, organizzazione padronale che pubblicava anche la rivista trimestrale “La Suisse Horlogère”, questa brochure di 32 pagine trattava diversi temi connessi al passato e al presente del settore in Svizzera.

La sezione iniziale è dedicata a una serie di orologiai svizzeri che hanno fornito contributi decisivi allo sviluppo della misura del tempo. Le pagine visibili qui sopra presentano le biografie di Ferdinand Berthoud, eccelso costruttore di cronometri da marina, Abraham-Louis Perrelet, inventore dell’orologio automatico, e Abraham-Louis Breguet, con ogni probabilità il più grande orologiaio di sempre.

Il capitolo successivo è consacrato alla tecnica. Nella terza immagine dall'alto, due esempi di divulgazione sulla protezione del movimento dalla polvere e dall’umidità, e sui vantaggi garantiti dagli orologi automatici.

Le pagine visibili nella quarta foto dall'alto si propongono di informare i lettori sulla varietà dei segnatempo prodotti dall’industria svizzera e le differenze nell’approccio alla misura del tempo. Al contrario del cronografo, il contatore misura e registra solo gli intervalli di tempo, e non dice che ora è. Gli orologi da polso con calendario completo e le pendole da tavolo sono tra i preferiti del pubblico.

Nelle pagine intitolate “La scienza al servizio dell’ora esatta” troviamo alcune foto degli strumenti all’avanguardia sviluppati e usati presso il Laboratorio Svizzero per la Ricerca Orologiera e l’Osservatorio di Neuchâtel, partner prestigiosi dell’industria orologiera.

 

New releases – Titan Edge Ultrathin Mechanical

 

At just 2.2 mm thick, the Indian brand’s Edge 903 calibre is one of the world’s thinnest mechanical movements. Through a re-engineered drive path, lateral energy transmission and an optimized gear layout, it powers the distinctive display made up of two independent rotating discs that replace traditional hands. The movement was open-worked to reveal its mechanical architecture and finishes – sunray-finished and circular satin-finished wheels create visual contrast, while matte anthracite bridges emphasize the movement’s depth.  

VISIT OUR YOUTUBE CHANNEL ! / VISITA IL NOSTRO CANALE YOUTUBE !

The YouTube channel 10e10.ch by Marco Strazzi is quality information for demanding watch enthusiasts. Mini-documentaries about vintage timepieces and the author's watch books. Languages: English and Italian.

 

  

Il canale YouTube 10e10.ch by Marco Strazzi è informazione di qualità per gli appassionati di orologi più esigenti. Mini-documentari sui segnatempo vintage e sui libri dell'autore. Lingue: italiano e inglese. 

 

 

New releases – Bravur x Zwift

The Swedish watchmaker born from cycling, and Zwift, the well-known online destination for the cycling community, have collaborated on a limited 100-piece series. The 316L stainless steel case measures 37 mm and features a screw-down crown, with a depth rating of 100 m. The Sellita automatic caliber SW200-2 Power+ offers a power reserve of 68 hours. The central dial surface is textured after Zwift’s volcanic lava world and framed by an outer, snailed hour track with applied indexes. Price: EUR 1,935 / USD 1,195.

1,000,000 VISITORS ! / 1.000.000 DI VISITATORI !

ENGLISH (il testo italiano è in fondo alla pagina)

10e10.ch has just surpassed the one-million-visitor milestone! Not bad for an independent website that’s proudly old-school and resistant to clickbait tactics. Our audience is authentic in every sense of the word. First of all, because we don’t resort to tricks to inflate our visitor numbers. And second, because the passion of our readers is genuine, mature, and well-informed.

We are deeply grateful to all of you, our readers, and we will continue to work hard to earn your following.

 

ITALIANO

10e10.ch ha appena superato il traguardo del milione di visitatori! Non male, per un sito indipendente, orgogliosamente all’antica, refrattario agli espedienti cattura-clic. Il nostro è un pubblico autentico in tutti i sensi. Prima di tutto perché non ricorriamo ad artifici per gonfiare il numero dei visitatori. E poi perché la passione di chi ci segue è reale, matura, colta.

Siamo profondamente grati a tutti voi lettori e continueremo a impegnarci per meritare la vostra fedeltà. 

    

New releases – Corum Heritage Coin

To mark the 250th anniversary of the United States, Corum reinvents its Coin watch in a Heritage Collector collection – fifty unique creations, each dedicated to a State of the American Union, each produced in five numbered examples. The front face, shared across all creations, pays tribute to the American Eagle, accompanied by the inscription “250 Years of Independence.” The reverse, designed specifically for the state it represents, unveils an emblematic landscape, a regional symbol, a founding moment, or a tradition rooted in collective memory. Housed in a 39mm yellow gold case, each watch is powered by Corum’s CO082 automatic movement with a 42-hour power reserve. Price: CHF 46’000 / USD 58,000.

New Releases – Elka N-Series Essence

Limited to 50 pieces, the brand’s new collaboration with Ace Jewelers features a 36 mm stainless steel case with a 10.5 mm thickness, fitted with a chevé sapphire box crystal with anti-reflective treatment on one side, a sapphire exhibition back, and water resistance to 50 metres. The blue sunburst dial carries no hour markers or numerals. The La Joux Perret G101 automatic calibre runs at 28,800 vibrations per hour, features stop seconds, and offers a 68-hour power reserve. It is regulated in four positions to +/- 7 seconds per day and can be viewed through the sapphire case back. Price: EUR 2,180 on leather strap, EUR 2,230 on a stainless steel beads-of-rice style bracelet.

 

Events - Geneva Watch Days

The seventh edition of Geneva Watch Days (GWD) will take place from Wednesday, September 2 to Sunday, September 6. Launched in 2020, the event now brings together 68 brands reflecting the diversity of the contemporary watchmaking scene – independents, small workshops, full-scale manufactures, established brands large and small, and emerging new names. Most activities are open to the public. Click here for the full agenda of GWD 2026.

New releases – Arnold & Son HM London Skyline

 

Commemorating the brand’s 260th anniversary and the 10th anniversary of The Limited Edition, this limited edition of 20 pieces presents a representation of the iconic buildings of London. The miniature artwork upon a mother-of-pearl dial provides a snapshot of historical buildings that become mere shadows after dark, when the contemporary architecture of the ‘Shard’, ‘Gherkin’ and London Eye is revealed thanks to a special Super-Luminova technique. The 39.5 case, available in stainless steel or 18ct red gold, houses the A&S 1001 caliber, an extra-thin movement offering a 90-hour power reserve. Price: GBP 23,500 (gold), GBP 15,000 (steel).

 

 

New releases - Maurice Lacroix Aikonic Master Triple Retrograde

The 43 mm stainless steel case features a brushed and polished ceramic bezel with sandblasted black ceramic claws. It houses the brand’s ML291 movement, which offers a triple retrograde indication – GMT, day and date. The anthracite vertical brushed dial features anthracite counters with silver powder printings, rhodium circular brushed bridges and anthracite external flange with silver powder printings. Retail price : 6'450 CHF.  

 

Historic Watch Fairs - Basel 1932

 

ENGLISH (il testo italiano è in fondo alla pagina)

The picture above brings us back to 1932 and the second edition of the Basel Watch Fair. This booth showcased the products of the Watchmakers Community (Collectivité des fabricants d’horlogerie) from La Chaux-de-Fonds, an influential group that included fifty manufacturers and accounted for half the national output.

The talk of the town was about two kinds of timepieces in particular – the digital models (above) that enjoyed a growing popularity after their launch in 1931, and a couple of newly patented automatics, among which the Wig-Wag (below).

 

ITALIANO

La foto in alto ci porta indietro nel tempo fino al 1932 e alla seconda edizione della Fiera di Basilea. Questo stand esponeva i prodotti della Comunità dei Fabbricanti (Collectivité des Fabricants d’horlogerie) di La Chaux-de-Fonds, importante gruppo che riuniva cinquanta aziende e rappresentava metà della produzione nazionale.
Le novità sulla bocca di tutti erano due orologi in particolare: i digitali (foto al centro), che godevano di crescente popolarità dopo il loro debutto nel 1931, e un paio di automatici appena brevettati, tra i quali il Wig-Wag (sopra). Il lettore di Orologi da polso 1900-1959 trova i dettagli alle pagine 139 (Wig-Wag) e 154-155 (digitali).

New releases - Formex Aria Manufacture Chronometer

This 100-piece limited edition marks the debut of the in-house FX01 micro-rotor movement, co-developed with Horage and COSC-certified. 6.9 mm thick, the 40 mm Grade 5 titanium case is fitted with an integrated bracelet, for a total weight of just 78 grams. The dial is stamped from a single piece of brass, lacquered and finished with a matte surface, and available in three colors. The matt navy of the Denso Blue version contrasts the color of the luminous material and surface finishes of the rose gold-colored hands and applied indices. Price: EUR 7,600, USD 7,900.

New releases – Schwarz Etienne 1902 Synergy by Peter Speake

The brand’s latest “co-authored” timepiece is dedicated to the Manufacture’s power reserve complication. This interpretation by the English watchmaker features a multi-level dial construction conceived to enhance depth and create a floating effect through shaped sapphire crystal. The 39 mm Grade 5 titanium case houses the Manufacture manual calibre with twin barrels MSE 311.00, offering a 120-hour power reserve.