11.11.25

New releases – Behrens KWH Watch


The Chinese brand and the independent watchmaker Vianney Halter translated the aesthetics of vintage industrial instruments into a modern watch design. The hour display takes cues from the classic video game Snake, using Behrens’patented ruby-bearing micro-chain mechanical System. The movement is constructed from 870 components and includes a temperature-compensation adjustment system, ensuring the stability of the micro-chain mechanism in all environments. Price : 44,800 USD.

6.11.25

New releases – Stollenwurm Tarot Metiers d’Art

Limited edition of 5 pieces for each Major Arcana. Hannah Perry Saucier reimagined the Tarot as worlds of archetype and intuition. The enamellers of Donzé Cadrans gave those visions permanence in fire. Télôs Watch and TMH SA designed and built a micro-rotor caliber exclusively for Stollenwurm. ABProduct in La Chaux-de-Fonds forged the cases and bracelets and performed final assembly. Price: 100,000 CHF.

1.11.25

Watches at auction

On 8 & 9 November, Phillips in Association with Bacs & Russo will celebrate ten years of watch auctions with the Decade One (2015-2025) thematic sale in Geneva. Here are a few highlights.
 
The first steel Patek Philippe Ref. 1518 ever made and one of only four known. When last offered by Phillips in 2016, it realized CHF 11,002,000, becoming the most expensive wristwatch ever sold at auction at the time and the first to surpass the eight-figure threshold. Estimate in excess of CHF 8,000,000.
 
This 18k yellow-gold “Paul Newman” Daytona Ref. 6239 with Omani provenience, nicknamed the “Golden Pagoda”, is among the best-preserved champagne-dial Paul Newman examples known. Estimate : CHF 500,000-1,000,000.
 
Delivered in 1913 to John Pierpont Morgan, Jr (the bank founder’s son), this is the very first Cartier ‘Model A’ Mystery Clock, devised in 1912 by clockmaker Maurice Coüet. Estimate: CHF 300,000-600,000.
 
A Patek Philippe Ref. 1436 Split-Seconds Chronograph in yellow gold with Tiffany & Co.-signed dial. Estimate : CHF 150,000 – 300,000.
 
A Patek Philippe Ref. 2499 Perpetual Calendar Chronograph in yellow gold with Gübelin-signed dial Estimate: 400,000-800,000.
 
A  platinum and diamond-set Patek Philippe Ref. 3424/1 designed by Gilbert Albert. Estimate: CHF 100,000-200,000. 
 
This white gold piece is one of around 50 jump-hour wristwatches believed to have been produced by Breguet in the 20th century. Estimate : CHF 20,000-40,000.
 
Made for Esso Standard circa 1957, this Breguet Type XX chronograph in stainless steel is engraved with the oil company’s name on the caseback. Estimate: CHF 30,000-60,000.
 
 

27.10.25

New releases – Bianchet UltraFino Sapphire


At 9.8 mm thick, this timepiece is the thinnest full-sapphire tourbillon on the market. Its curved tonneau case is complemented by a white rubber joint that ensures a 5ATM water resistance and creates a graphic line around the case. The UT01 automatic caliber is 3.85 mm thick yet shock-resistant to 5000 Gs. The grade 5 titanium bridges are satin-brushed, polished and hand-chamfered. The rotor is shaped into twelve interlacing spirals. Fitted with a white natural vulcanized rubber strap, the watch is priced at CHF 85,500.

 

22.10.25

New releases – ZRC Grands Fonds Heritage

The latest reinterpretation of the diver’s watch originally developed for the French Navy in the 1960s features a ‘tropicalised’ dial whose patina conveys the effects of time. The strap in sand-coloured FKM rubber completes its look. The hexagonal steel case houses the Sellita SW200-1 automatic movement, offering a power reserve of 38 hours and an accuracy of +/- 7 seconds per day.
 
 

12.10.25

New releases – Renaud Tixier Monday Organica

The dial crafted by Ateliers Olivier Vaucher brings together the multi-level hand engraving, the grand feu enamel, and textural effects that transform the surface into a miniature landscape. Is serves as an artistic counterpoint to the mechanical innovation brought about by the patented system that enhances the efficiency of micro-rotor through an inertia wheel and a “dancer” spring. Limited to 7 pieces, this timekeeper is priced at CHF 125,000. 


7.10.25

New releases - Maurice de Mauriac L3 Les Clefs d’Or


Les Clefs d’Or (aka The Golden Keys) is a professional association of hotel concierges, with approximately 4.000 members working in over 80 countries and 530 destinations around the globe. The organization partnered with the Zurich brand to create its own official timepiece, based on the L3 Sphériques Blue tricompax chronograph with fumé blue dial, available  in a 40.5 mm stainless steel case with gold PVD coating or in a regular stainless steel case. The movement is an automatic Concepto C8100-A, custom-refined for the Maurice de Mauriac.


2.10.25

The Rolex founder’s burial site

 
Rolex enthusiasts visiting Geneva might be interested in paying their respect to the tomb of the brand’s founder. Hans Wilsdorf passed away in 1960 and was buried along with his wife May in the Cimetière des Rois (Kings’ Cemetery), located at number 10 Rue des Rois. It was precisely after May’s death in 1944 that Mr. Wilsdorf decided to create the Foundation that still owns Rolex.
 
 

27.9.25

New releases – Titan Jalsa

 

India’s premier watch group enters the Grand Prix d’Horlogerie de Genève with a timepiece uniting miniature painting with a flying tourbillon. On the dial the artist Shakir Ali, one of India’s most revered miniature painters, has rendered a royal procession in front of Jaipur’s Hawa Mahal, the Palace of Winds. The movement was entirely conceived, engineered and assembled by Titan’s watchmaking division – in partnership with Swiss experts to meet global standards of haute horlogerie. Jalsa is limited to 10 numbered pieces, each priced at approx. € 45,000.
 
 

22.9.25

New releases - Favre-Leuba Chief Skeleton

The first-ever skeletonized timepiece in the brand’s 288-vear history features an openworked manufacture movement developed in collaboration with AMT. It is offered in two variations: a gold-finished movement paired with a brushed and polished 40 mm cushion shaped case, and an anthracite-finished movement housed in a DLC-coated black steel case. The self-winding movement operates at a frequency of 28,800 vibrations per hour and provides a 41-hour power reserve.

 

 


17.9.25

Vintage Ads - Rado (1964)

ENGLISH (il testo italiano è sotto l'immagine)
The Rado Diastar is 'a revolutionary watch in the top Swiss quality' and 'a creation in world exclusivity with unbeatable features'. It is 'the only scratchproof watch in the world', 'the only super-waterproof watch in the world with sapphire crystal' and 'the only watch in the world that preserves its eternal shining beauty'. Launched in 1962, the Diastar featured a bulky and highly polished case in tungsten carbide, a material mainly used for the tips of high speed tools.
Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1. 
The vintage ads presented in this website are not featured in the Watch Ads books.
 

ITALIANO

Il Rado Diastar è "un orologio rivoluzionario nella migliore qualità svizzera" e "un'esclusiva mondiale con caratteristiche imbattibili". È "l'unico orologio inscalfibile del mondo", "l'unico super-impermeabile con vetro zaffiro" e "l'unico che mantiene per sempre la sua splendida brillantezza". Lanciato nel 1962, il Diastar aveva una cassa voluminosa e lucidata a specchio in carburo di tungsteno, materiale utilizzato in particolare per le punte di strumenti ad alta velocità di rotazione.  
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.
Gli annunci vintage presentati in questo sito non appaiono nei due volumi Watch Ads.
 
 
 

12.9.25

New releases – Stowa Antea Classic KS

Since 2004, the German brand has been producing its Bauhaus classic model in a modernized form, in various sizes and different versions. Based on a 1937 design, this timepiece features a highly polished 35.5 mm steel case, a sunburst dial in a choice of rose gold or anthracite, and a flat Peseux 7001 hand-wound movement with a top finish. Price: € 1,200 (leather strap), € 1,270 (Milanaise bracelet).


7.9.25

New releases – Angelus Chronographe Télémètre

Measuring 37 mm in diameter, with a vintage-inspired dial and a mono-pusher set into the winding crown, the smallest contemporary Angelus model pays tribute to the brand’s tradition. The telemeter scale is used to measure the distance of an event. The dial’s satin-finished flange contrasts with the grained effect in the centre. The hand-wound, in-house A5000 calibre presents a column wheel with a horizontal clutch, as well as a two-tone finish, bevelling and stretching.



1.9.25


The life and works of the outstanding designer who developed the world’s thinnest timepiece, paved the way for the Swatch, and created the first self-winding tourbillon.
Enjoy the brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel ... and do not forget to subscribe!
 
 

Giganti del tempo - André Beyner


La vita e le opere del geniale progettista che ha sviluppato l’orologio più sottile del mondo, gettato le basi per lo Swatch e creato il primo tourbillon automatico.
L'ultimo mini-documentario dal Canale YouTube 10e10.ch by Marco Strazzi.
Buona visione ... e non dimenticare di iscriverti!


27.8.25

Coming soon / Prossimamente

ENGLISH (il testo italiano è sotto la foto)
Below, a still from the mini-documentary that you will find on 1 September in our YouTube channel. The protagonist is one of the giants of 20th Century watchmaking, and the watches on display in this showcase were never seen before in public. Are you intrigued? Then stay in touch.
 
 
ITALIANO
Sopra, un’immagine dal mini-documentario che troverai l’1 settembre nel nostro canale YouTube. Il protagonista è uno dei giganti dell’orologeria del 20° secolo, e gli orologi in mostra all’interno di questa vetrina non sono mai apparsi in pubblico prima d’ora. Curioso? Allora continua a seguirci.


22.8.25

New releases – Hegid Expedition

Made from two assembled steel parts, the asymmetrical 42 mm case features a massive crown protector reminiscent of the grilles of four-wheel-drive vehicles. The grained-textured dial refers to the tarmac of racetracks and the gravel of roadways, and emphasizes legibility with contrasting chronometric indicators. The French-made Specimen FE-01 Caliber is housed in a highly shock-resistant steel and titanium capsule locked in its sturdy case, and is visible through a sapphire crystal on the back of the watch.
 
 

17.8.25

New releases - Minase Windows

 
Until now, the dials of the collection were made of steel and treated with PVD. They are now available in electroformed copper material, lacquered in white, blue, green and ice blue colors. Each one of the 7 sides of the steel case is adorned with a sapphire window enabling a 360° view upon the movement. The latter is a Caliber ETA 2892 customized for the Japanese brand with a bespoke rotor attached with ceramic bearings. Price : EUR 4'900 (5’650 with steel bracelet).