New releases - Charles Zuber Perfos

 

The newly founded brand owes its name to the Swiss jeweler Charles Zuber. Perfos is the first timepiece of the Founder’s Edition. Eric Giroud designed a 39 x 39 mm three-tiered case without straight lines, featuring a flat bezel and a multiplication of facets. Decorated according to the fundamentals of watchmaking tradition and rhodium-plated, the self-winding movement follows the curves and lines of the interior perimeter and lends itself to the future addition of complications.

 

 

New releases – U-Boat Classico Vintage

 

 

Designed by Italo Fontana, the 40 mm stainless steel case is water resistant to 100 m. Its back features a U-shaped sapphire crystal that offers a partial view of the self-winding movement. The crown cover is secured to the case through a safety hook. The dark gray metal dial features a sunray finishing, double bayonet markers at 12/4/8, and a large curved window al 6 o’clock for the day-date function, framed by a fine line. 

 

Vintage Ads - Heuer (1939)

ENGLISH (il testo italiano è sotto l'immagine)

"Chronographs and Timers". A few years after the release of the first two button chronographs by Breitling (1933) and Universal Genève (1934), single button chronographs were still popular among customers. 

Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1.
The vintage ads presented in this website are not featured in the Watch Ads books.

ITALIANO 

“Cronografi e contatori”. Alcuni anni dopo il lancio dei primi cronografi a due pulsanti da parte di Breitling (1933) e Universal Genève (1934), i monopulsante godevano ancora di ampia popolarità.

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

Gli annunci pubblicitari d'epoca presentati in questo sito non sono tra quelli scelti per i volumi Watch Ads.

 

New releases – Maurice Lacroix Master Grand Date Black

 

This new version of the model launched in 2021 features a 45 mm stainless steel case dressed in black DLC. The vertically brushed, black DLC dial plate discloses several movement components in motion. The two off-centre dials displays the hours and minutes, and seconds respectively. The self-winding, in-house Caliber ML331 includes a mechanism with two date discs delivering a large-format date indication.

 

 

Watches at auction

'Top of the Time' is the name of the upcoming Christie’s Hong Kong online sale (10-23 March). The catalog presents several contemporary complicated timepieces, including two Patek Philippes rarely seen at auction.

 

The 12-complication Ref. 6002G Sky Moon Tourbillon with blue champlevé and cloisonne enamel dial has an estimate of 28-45 mln HKD (3,300,000-5,400,000 EUR).

 

The platinum-cased  Grande Complication Ref. 5208P-001 is a chronograph, minute repeater and perpetual calendar with moon phase. Estimate: 5.5-9.9 mln HKD (660,000-1,200,000 EUR).

 

Modern classics - Cartier Diabolo

The brand new mini-documentary from the 10e10.ch YouTube Channel: the time-only, mechanical version of the model launched in 1992.

 

Classici moderni - Cartier Diabolo

Il nuovo mini-documentario dal Canale YouTube di 10e10.ch: la versione meccanica solo tempo del modello lanciato nel 1992.