Curiosities - The EBE watches

The latest mini-documentary from the 10e10.ch by Marco Strazzi YouTube channel. 

It looks like a Rolex but it isn't ... It looks like a fake but it isn't ...

Enjoy!

 

Curiosità - Gli orologi EBE

L'ultimo mini-documentario dal Canale You Tube 10e10.ch by Marco Strazzi.

Sembra un Rolex ma non lo è ... Sembra un falso ma non lo è ...

Buona visione!

 

New Releases - France Ebauches

Owned by the Festina Group since 2017, the French manufacturer of mechanical movements resumes production after an almost 30-year absence. The new self-winding calibers beat at the frequency of 28,000 vibrations per hour and feature a cross-through balance bridge for improved solidity and resistance, hollowed out to provide an unobstructed view of the regulating organ. As for the finishing, the rhodium-plated honeycomb motif symbolising France replaces the traditional Swiss “côtes de Genève” pattern.

 

 

Vintage Ads - Hercules (1939)

ENGLISH (il testo italiano è sotto l'immagine)

Founded in 1908, the Reconvilier Watch Company registered several brand names, among which Hercules for its sturdiest products.

Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1.

The vintage ads presented in this website are not featured in the Watch Ads books.

 

 

ITALIANO 

Fondata nel 1908, la Société Horlogère de Reconvilier registrò numerosi marchi, fra i quali Hercules per i suoi modelli più robusti.

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

Gli annunci pubblicitari d'epoca presentati in questo sito non sono tra quelli scelti per i volumi Watch Ads.

 

 

New Releases - B.R.M. Chronographes

 

Founded by Bernard Richards in 2003, the French brand celebrates its 20^th anniversary with a limited series of chronographs available in 20 pieces per color – yellow, orange, red and green. The self-winding movement is visible through the Makrolon® transparent case. The tachymeter scale is printed on the sapphire crystal. The serial number is engraved and hand-lacquered on the winding crown.

 

 

 

Vintage boxes - Longines (1950s)

ENGLISH (il testo italiano è in fondo alla pagina)

Longines presentation boxes were among the richest in information. The English text printed inside the lid suggests that the relevant timepiece was meant for the leading market of the time, that of the United States - “The world’s most honored watch – 10 Worlds Fair Great Prizes – 28 Gold Medals Awards – Classified “first” by the Great Government Observatories – Official watch for Championship Sports the world over – The premier watch of Aviation, Exploration, & Science”. Both sides of the lid feature some of the medals mentioned in the text. A color catalog of the time is shown above the box.  
Do you like vintage boxes? Then The Museum Collection is a must-read for you. My book about 100 milestones of 20^th Century watchmaking features a wide selection of presentation boxes in the Appendixes. Watch the video clip about the publication and download the 15-page preview.
The vintage boxes presented in this Blog are not featured in The Museum Collection.

ITALIANO
Le scatole Longines erano tra le più ricche d’informazioni. Il testo inglese all’interno del coperchio indica che questo esemplare era destinato al mercato più importante dell’epoca, quello americano. “L’orologio più premiato del mondo – 10 Gran Premi nelle Fiere Mondiali – 28 Medaglie d’Oro – Classificato “primo” dai Grandi Osservatori Governativi – Orologio ufficiale dei grandi eventi sportivi in tutto il mondo – L’orologio preferito dall’Aviazione, dall’Esplorazione e dalla Scienza”. Su entrambi i lati del coperchio sono riprodotte alcune delle medaglie citate nel testo. Sopra la scatola appare un catalogo a colori dello stesso periodo.

New releases – Tiffany & Co. Union Square

 

The 27 mm case draws its square shape from an archival Tiffany & Co. model. The watch features iconic New York City design elements such as the skyscraper hands and a “7–2–7” in place of “7–6–5” on the dial, a reference to the Tiffany & Co. Landmark store, located at 727 Fifth Avenue. Moreover, an interpretation of the newly transformed store is featured under the sapphire crystal caseback, There are 100 units of each limited-edition timepiece available, totaling 200 watches. The 18k rose gold all-metal version is fitted with a brown alligator strap with a turquoise composite Tiffany Blue crown.