“Some old watches come with engraved dedications on their cases. It is occasionally possible to find out interesting stories and personalities behind these few words and digits …”
The new mini-documentary series starts January 5. Stay tuned!
ENGLISH (il testo italiano è in fondo alla pagina)
Watch Ads 1900-1959 and Watch Ads 1960-2000 take the reader through a century of communication. The thousand or so featured images are living history and a faithful testimony of how design, styling and the public’s tastes evolved. Click here to learn more.
Rolex 1905-1960 focuses on the company’s first half-century - the years that shaped its identity and paved the way to worldwide success. Timeline, watches, movements, ads, patents, documents. Click here to learn more.
The publisher has a recommendation for fiction lovers, as well. The historical novel Wingwatch tells the story of a wristwatch, lost on D-Day and rediscovered 70 year later in an auction house catalog. Click here to learn more.
Watch Ads 1900-1959 e Watch Ads 1960-2000 accompagnano il lettore lungo un secolo di comunicazione. Un migliaio di annunci pubblicitari raccontano l’evoluzione del design e dei gusti attraverso i decenni. Clicca qui per saperne di più.
Rolex 1905-1960 è dedicato al primo mezzo secolo della Casa: gli anni che ne hanno definito l’identità creando le premesse di un successo planetario. Cronologia, orologi, movimenti, pubblicità, brevetti, documenti originali. Clicca qui per saperne di più.
L’editore ha un consiglio anche per gli amanti della narrativa. L’Orologio con le Ali racconta la storia di un orologio smarrito il 6 giugno 1944 (D-Day) e riscoperto 70 anni più tardi nel catalogo di una casa d’aste. Clicca qui per saperne di più.
“Aiguille d’Or” Grand Prix: MB&F, Legacy Machine Sequential Evo
Ladies’ Watch Prize: Parmigiani Fleurier, Tonda PF Automatic
Ladies’ Complication Watch Prize: Hermès, Arceau Le temps voyageur
Men’s Watch Prize: Akrivia, Chronomètre Contemporain II
Men’s Complication Watch Prize: Hermès, Arceau Le temps voyageur
Iconic Watch Prize: TAG Heuer, Monaco X Gulf
Tourbillon Watch Prize: H. Moser & Cie, Pioneer Cylindrical Tourbillon Skeleton
Calendar and Astronomy Watch Prize: Krayon, Anywhere
Mechanical Exception Watch Prize: Ferdinand Berthoud, FB 2RSM.2-1
The Swiss mountain guide, chemist and oxygen specialist Jürg Marmet wore this Rolex Ref. 6298 on his successful ascent of the Mount Everest on 23 May 1956. He was only the third human ever to reach the world’s highest peak. Part of the route that the Swiss team chose to climb Everest enabled them to simultaneously conquer the world’s fourth-highest mountain, Lhotse, for the first time.
This timepiece belongs to the Cartier ‘Paris Crash’ series released in 1991 as a tribute to the model produced by the brand’s London branch in the late 1960s. Jean-Jacques Cartier and the designer Rupert Emmerson were behind the creation of the original Crash. Estimate: CHF 120’000-180’000.
Only three examples of the Rolex Cosmograph Ref. 6263 'Paul Newman Lemon Dial' are known to exist. This is the oldest one, dating back to 1969, meaning that it predated some of the latest examples of the earlier 'pump pusher' Refs 6262 and 6264. Estimate: CHF 3,000,000-5,000,000.
ENGLISH (il testo italiano è sotto l'immagine)
"For the city – For swimming – For sports – For staff nurses”. This ad emphasised that the Ciny catalog offered timepieces suitable for a wide range of activities.
Do you like vintage watch ads? Please visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. You can also watch the video about the publication and download a 20-page preview of Volume 1.
The vintage ads presented in this Blog are not featured in the Watch Ads books.
A contraction of ‘mechanical’ and ‘landscape’, this timepiece can be easily slipped into a jacket pocket thanks to its thickness of only 7 mm. It features a main hour counter, minute counter, second counter, second time zone with the representation of a world map in the heart of the GMT disc, and power reserve indicator. An anti-reflective sapphire crystal and a Grade 5 titanium case ensure a structure suitable for everyday life. The movement is the result of the brand’s collaboration with the Cercle des Horlogers, an independent Swiss watchmaking workshop.