New releases - Vulcain Skindiver Salmon Dial

Launched in January 2023, this vintage-looking timepiece inspired by the 1960 brand's classic now comes in a new variant with a salmon dial tone. Water resistant to 200m, the 38mm stainless steel case features a unidirectional fluted bezel with a black ceramic inlay, and houses the ETA 2824 self-winding caliber with a 38-hour power reserve. The 50 pieces of this limited edition are priced at CHF 1,490 each.


Watches at auction - Christie's, 13 and 26 May

As is often the case, Patek Philippe and Rolex are the undisputed kings of the upcoming live auctions at Christie’s.
The highlights of the Geneva event (13 May) include a rare ‘Oman’ section featuring 7 vintage and modern Rolexes, property of various owners, each made at the request of His Majesty Sultan Qaboos Bin Said Al Said (1940-2020), the Sultan of Oman. One of the most interesting aspects of such timepieces is that the dials were specially designed only for the Omani watches in order to spotlight the Khanjar emblem or the signature of the Sultan himself.
Rolex Ref. 1665 Sea Dweller, circa 1971. Estimate: CHF 200,000-300,000
Rolex Daytona Ref. 6263, circa 1974. Estimate: CHF 600,000-1,200,000
The Hong Kong sale (26 May) features several outstanding Patek Philippe watches, as well as commissioned pieces by F.P.Journe and sought-after, discontinued Rolex Daytona references.
Patek Philippe Ref. 3448, 1977. Estimate: HKD 1,200,000-2,400,000 (EUR 140,000-280,000)
Patek Philippe Ref. 2523J, 1955.
Estimate : HKD 55,000,000-120,000,000 (EUR 6,350,000-13,850,000). This ‘Dual Crown World Time’ with a map of North America depicted on its cloisonné enamel dial is the most valuable timepiece ever to be offered in Christie’s Hong Kong auction room


Mini-documentary - An oustanding innovator

The latest mini-documentary from the 10e10.ch by Marco Strazzi YouTube channel. Henri Rodanet - The career and inventions of the French watchmaker at the service of three great brands.

Mini-documentario - Un grande innovatore

L'ultimo mini-documentario dal Canale YouTube 10e10.ch by Marco Strazzi. Henri Rodanet: la carriera e i brevetti dell'orologiaio francese al servizio di tre Case storiche.


New releases - Piaget Polo Perpetual Calendar Obsidian

The brand has paired its perpetual calendar with a silver obsidian dial featuring inclusions that formed when drops of mineral-rich sulfide liquid became trapped in the rock as it solidified. The white gold 42 mm case features deep blue sapphires set in dark claws. The self-winding Caliber 1255P has a 42-hour power reserve.



The second edition of Watch Ads 1900-1959, first volume of Marco Strazzi 's work about advertisement in 20th Century watchmaking, is now available at bookshops. Click here to learn more, download the PDF preview file and order online.
The second volume (Watch Ads 1960-2000) will be released next September.  

È disponibile in libreria la seconda edizione di Watch Ads 1900-1959, primo volume dell'opera di Marco Strazzi dedicata alla pubblicità orologiera nel Ventesimo Secolo. Clicca qui per saperne di più, scaricare l'anteprima in formato PDF e acquistare il volume online.
Il secondo volume (Watch Ads 1960-2000) sarà pubblicato nel prossimo mese di settembre. 


Art & Time - Simon Cederquist

ENGLISH (il testo italiano è in fondo alla pagina)
Astronauts, elephants, deers, lights, shadows, typewriters, telescopes … And table clocks, longcase clocks, watchmaking tools. Time and timepieces are recurring themes in the works of the Swedish photographer Simon Cederquist. Two examples of his surrealistic style are shown here.

“The watchmaker” (above) features an unusual craftsman in a cramped workshop. In “The Eighth Day” (below), longcase clocks are lined up along the right wall of a narrow canyon, as an elephant, an astronaut and a deer walk towards the setting sun.

Salvador Dali is one the biggest inspirations for Cederquist, who won a contest titled “What would Dali do?” back in 2009. He combines studio work and darkroom skills with Photoshop editing.
All of his photographs are carefully thought through, even planning the details like how many centimeters away from the ground the camera needs to be, and accordingly, how to achieve the perfect shadows. When he travels to different countries, he researches the position of the sun at a specific time of the day, and this in order to achieve the same shadows when he later photographs people and objects in the studio.
The final artworks are mosaics made out of images printed with an inkjet printer, then glued with bookbinder glue on an artist’s linen cloth, painted by the artist with acrylic paint, and coated with UV-protective high gloss varnish.

Astronauti, elefanti, cervi, luci, ombre, machine da scrivere, cannocchiali … E orologi da tavolo, da parete, strumenti per orologiai. Il tempo e i segnatempo sono temi ricorrenti nell’opera del fotografo svedese Simon Cederquist. Ecco due esempi del suo stile surrealista. “L’orologiaio” presenta un artigiano insolito in un laboratorio angusto. In “L’ottavo giorno” una serie di orologi da parete sono allineati sul lato destro di uno stretto canyon dove un elefante, un astronauta e un cervo camminano verso il tramonto.
Salvador Dalì è una delle fonti d’ispirazione principali di Cederquist, che nel 2009 ha vinto una competizione intitolata “Cosa farebbe Dalì?”. La sua arte coniuga il lavoro in studio e nella camera oscura con il ritocco mediante Photoshop. Le sue immagini sono il frutto di uno studio meticoloso che arriva alla definizione di dettagli come la distanza in centimetri della macchina fotografica dal suolo, finalizzata a ottenere ombre perfette. Quando è in viaggio all’estero, Cederquist studia la posizione del sole in ogni momento della giornata per riprodurre le ombre quando fotografa oggetti e persone in studio.
Il risultato finale è un mosaico d’immagini ottenute con stampanti a getto d’inchiostro, incollate su tela da artista con colla per rilegatori, dipinte con colori acrilici e infine rivestite con vernice extra lucida per la protezione dai raggi UV.


New releases - Charles Zuber Perfos

The newly founded brand owes its name to the Swiss jeweler Charles Zuber. Perfos is the first timepiece of the Founder’s Edition. Eric Giroud designed a 39 x 39 mm three-tiered case without straight lines, featuring a flat bezel and a multiplication of facets. Decorated according to the fundamentals of watchmaking tradition and rhodium-plated, the self-winding movement follows the curves and lines of the interior perimeter and lends itself to the future addition of complications.


Classic Timepieces - IWC pocket watch

A 1915 piece in the mini-documentary taken from the YouTube channel 10e10.ch by Marco Strazzi
Watch the dozens of video clips already online and subscribe in order to be notified of new releases!

Orologi vintage - IWC da tasca

Un esemplare del 1915 nel mini-documentario dal canale YouTube 10e10.ch by Marco Strazzi.
Guarda le decine di video già disponibili e abbonati per ricevere le notifiche sulle novità!


New releases – U-Boat Classico Vintage



Designed by Italo Fontana, the 40 mm stainless steel case is water resistant to 100 m. Its back features a U-shaped sapphire crystal that offers a partial view of the self-winding movement. The crown cover is secured to the case through a safety hook. The dark gray metal dial features a sunray finishing, double bayonet markers at 12/4/8, and a large curved window al 6 o’clock for the day-date function, framed by a fine line. 



Watches and Wonders 2023

On April 1 and 2, Watches and Wonders Geneva, the largest watch
making industry event ever held in Geneva, will open its doors to the public. Tickets can be obtained
through the online ticketing at watchesandwonders.com. Watch the video clip to get an idea of the show. Visitors will be able to discover the new releases of the 48 exhibiting Maisons, from the historical watchmakers to independent workshops and artisans.

The future of watchmaking will be on show in the LAB area, while the exhibitionWhat time is it? by Karine Bauzin will give a preview of the Swiss photographer's work on her artistic perception of time.

To find out more, head for the Auditorium. Themed talks will cover the key watchmaking news and trends throughout the weekend - in two languages. No registration required. The Salon will also run guided tours for small groups, several times a day.


In parallel Watches and Wonders will also be present in the heart of its host City. This festival of watchmaking, called In the City, will be free and open to everyone. Visitors can therefore wander freely through the Rues Basses of the city center and spot the WandW display columns. This will be the sign that the boutiques have surprises in store: including historical pieces, demonstration workshops, a chance to chat with the watchmakers, a preview of new pieces, etc.
Furthermore, an interactive watch rally has been organized for the occasion. Using the QR codes scattered along a route, the public will be able to discover the participating boutiques and emblematic sites.
When the sun goes down, In the City will continue to beat in the heart of Geneva: on March 30, all the participating boutiques will stay open until 9pm, while a special program has been created for this evening of festivities. Artists, dancers and musicians will take over five stages along the streets, beginning at 5pm. At the Pont de la Machine, a conference on "Geneva, Switzerland and Watchmaking" will be open to all who register.



Vintage Ads - Heuer (1939)

ENGLISH (il testo italiano è sotto l'immagine)
"Chronographs and Timers". A few years after the release of the first two button chronographs by Breitling (1933) and Universal Genève (1934), single button chronographs were still popular among customers. 
Do you like vintage watch ads? Visit the page about Watch Ads, my two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1.
The vintage ads presented in this website are not featured in the Watch Ads books.

“Cronografi e contatori”. Alcuni anni dopo il lancio dei primi cronografi a due pulsanti da parte di Breitling (1933) e Universal Genève (1934), i monopulsante godevano ancora di ampia popolarità.
Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, la mia storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.
Gli annunci pubblicitari d'epoca presentati in questo sito non sono tra quelli scelti per i volumi Watch Ads.



New releases – Maurice Lacroix Master Grand Date Black


This new version of the model launched in 2021 features a 45 mm stainless steel case dressed in black DLC. The vertically brushed, black DLC dial plate discloses several movement components in motion. The two off-centre dials displays the hours and minutes, and seconds respectively. The self-winding, in-house Caliber ML331 includes a mechanism with two date discs delivering a large-format date indication.




Watches at auction

'Top of the Time' is the name of the upcoming Christie’s Hong Kong online sale (10-23 March). The catalog presents several contemporary complicated timepieces, including two Patek Philippes rarely seen at auction.
The 12-complication Ref. 6002G Sky Moon Tourbillon with blue champlevé and cloisonne enamel dial has an estimate of 28-45 mln HKD (3,300,000-5,400,000 EUR).
The platinum-cased  Grande Complication Ref. 5208P-001 is a chronograph, minute repeater and perpetual calendar with moon phase. Estimate: 5.5-9.9 mln HKD (660,000-1,200,000 EUR).


Modern classics - Cartier Diabolo

The brand new mini-documentary from the 10e10.ch YouTube Channel: the time-only, mechanical version of the model launched in 1992.


Classici moderni - Cartier Diabolo

Il nuovo mini-documentario dal Canale YouTube di 10e10.ch: la versione meccanica solo tempo del modello lanciato nel 1992.



New releases – Ralph Lauren Polo Vintage 67


This tribute to the brand’s passion for timepieces from the early 1920s and 1930s features a 40 mm case in aged stainless steel with an onion-shaped crown, and an opaline silver dial with black lacquer Arabic numerals. The boxed sapphire crystal is finished with an anti-reflective treatment. The manual-winding movement (Caliber LJP7380) has a 90-hour power reserve.




Art & Time - La Via del Sangue (Jannis Kounellis, 1973)

ENGLISH (il testo italiano è in fondo alla pagina) 
This post launches a new section of 10e10.ch, devoted to Art in Time and Time in Art. Thanks to exclusive access to the archives of Galleria La Salita, a prominent art gallery in Rome from 1957 to 1998, I will be able to feature works by a few modern and contemporary artists that deal with the favorite subject of this website – time. As it can be expected, they do so in an original, unusual, sometimes puzzling way - the kind of timepieces you never get tired of looking at, even though they do not actually tell the time.

The artist’s book titled “La Via del Sangue” is a perfect example of this. Its author is the Greek Italian Jannis Kounellis (1936-2017), the world-famous exponent of Arte Povera, who created it in conjunction with an exhibition titled “Apollo” and held by Galleria La Salita in 1973.

“La Via del Sangue” was published by La Salita and printed by Nazareno Iori from Rome in 290 numbered examples: 250 were offered to the public, 30 were not for sale and 10 were individually signed artist’s proofs.

Each booklet was contained in a publisher’s printed slipcase. Its format is 15 x 11 cm (5.9 x 4.3 in.) and the example seen here is number 24/30.
The latest example of "La Via del Sangue" to surface at auction was part of the 1-250 series. It was sold at Finarte / Minerva Auctions on 14 December 2016 for € 3,000.

Why choose “La Via del Sangue” to start the Art & Time section? Because it is a weekly planner, albeit of a very peculiar sort, and as such it relates to time. During the aforementioned exhibition, Kounellis went to the gallery daily, struck a match and mounted it onto paper. 

The result is a booklet featuring seven burnt wood matches, each mounted onto a singed page annotated by the artist himself with a day of the week. The simple act of striking a match to mark each day of the week suggests a ritualized cultural or religious expression, even one of penitence. In this instance, Kounellis is indirectly invoking Apollo, known as the god of light and the sun, to whom the exhibition was dedicated.

Associated with Arte Povera since the 1960s, Jannis Kounellis investigated the alienation inherent in contemporary society, juxtaposing the materials of mass urban and industrial civilization with symbols and values of the pre-industrial world. Incorporating humble non-art materials such as cotton, wool, coal, grain sacks, glass bottles, meat hooks, fire, soot, smoke, bed-frames, doors, shelves, and clothing, Kounellis' work is a melodramatic mixture of installation, environment, performance, and theatrical show.


Questo post inaugura una nuova sezione di 10e10.ch, dedicata all’Arte nel Tempo e al Tempo nell’Arte. L’accesso esclusivo all’archivio de La Salita, galleria romana di primo piano tra il 1957 e il 1998, mi permetterà di presentare le opere di alcuni artisti moderni e contemporanei che trattano il tema preferito di questo sito: il Tempo. Come si può immaginare, esse lo fanno in modo originale, insolito, a volte sconcertante. Si tratta di “segnatempo” che non ci si stanca mai di guardare, anche se in realtà non dicono che ora è.

Il libro d’artista intitolato “La Via del Sangue” ne fornisce un esempio perfetto. L’autore è il greco-italiano Jannis Kounellis, celebre esponente dell’Arte Povera, che lo creò in occasione della mostra dal titolo “Apollo”, organizzata da La Salita nel 1973. “La Via del Sangue” fu pubblicato da La salita e stampato dalla tipografia Nazareno Iori di Roma in 290 esemplari numerati: 250 in commercio, 30 fuori commercio e 10 prove d’artista firmate. Il libriccino si trovava all’interno di in una custodia di cartoncino sulla quale erano stampati il titolo e il nome dell’autore. Il formato è 15 x 11 cm. L’esemplare presentato in queste foto è il numero 24/30.
L'esemplare de "La Via del Sangue" apparso più recentemente sul mercato faceva parte della serie numerata da 1 a 250. È stato aggiudicato da Finarte / Minerva Auctions il 16 dicembre 2016 per 3.000 Euro.

Perché scegliere “La Via del Sangue” per aprire la sezione Art & Time? Perché si tratta di un agenda settimanale, sia pure di tipo molto particolare, e quindi è in rapporto con il tempo. Durante la mostra citata, Kounellis si recò tutti i giorni presso la Galleria, accese un fiammifero e lo attaccò sulla carta. Il risultato fu un libriccino con sette fiammiferi, ciascuno montato su una pagina bruciacchiata e annotata dall’artista con un giorno della settimana. Il semplice atto di accendere un fiammifero per contrassegnare ogni giorno della settimana suggerisce un’espressione culturale o religiosa ritualizzata, perfino di penitenza. In questo caso, Kounellis sembra invocare indirettamente Apollo, dio della luce e del sole, al quale è dedicata la mostra.

Esponente dell’Arte Povera dagli Anni 60, Jannis Kounellis ha indagato l’alienazione connessa alla società contemporanea, sovrapponendo i materiali della civiltà urbana e industriale di massa ai simboli e ai valori del mondo preindustriale. Caratterizzata dall’uso di materiali umili e non-artistici quali cotone, lana, carbone, sacchi di iuta, bottiglie di vetro, ganci da macellaio, fuoco, fuliggine, fumo, telai da letto, porte, scaffali e abiti, l’opera di Kounellis è una commistione melodrammatica di installazione, ambiente, performance e spettacolo teatrale.


Vintage library - A. Schild (1946)

ENGLISH (il testo italiano è in fondo alla pagina)
In 1946, A. Schild SA (ASSA) celebrated the 50th anniversary from its foundation with a richly illustrated booklet that traced its history as well as that of watchmaking in Granges, the town where the company was based. ASSA was created in 1896 and in 1926 was a founding member of Ebauches SA, the holding that grouped the main Swiss manufacturers of raw movements – 90% of the national output in 1932.

In the 1940s, ASSA employed over 2’000 people and produced as many as 7 million pieces per year in its impressive industrial facilities (see the model above).

The Anniversary booklet includes pictures of both old and contemporary workshops (above), as well as details about the company’s daily life, social security system, workers’ housing, paid vacation days, canteen, library.
The final pages feature several fine color drawings of ASSA’s most successful products, including its first self-winding movements – the caption points out that 350,000 examples of Caliber 1173 (above) were produced since its introduction in 1941.
Nel 1946, A. Schild SA (ASSA) celebrò il 50esimo anniversario dalla fondazione pubblicando un libro riccamente illustrato che ripercorreva la sua storia insieme con quella dell’orologeria a Granges, cittadina dove aveva sede la ditta. ASSA fu creata nel 1896 e nel 1926 fu tra i membri fondatori di Ebauches SA, la holding che raggruppava i più importanti costruttori svizzeri di movimenti grezzi: 90% della produzione nazionale nel 1932.
Negli Anni 40, ASSA aveva oltre 2.000 dipendenti che producevano 7 milioni di pezzi l’anno nel suo impressionante complesso industriale (vedi il plastico, seconda foto dall'alto).
Il libro dell’anniversario comprende foto di laboratori d’epoca e contemporanei (terza foto dall'alto), nonché dettagli sulla vita quotidiana della compagnia, sul sistema di previdenza sociale e delle vacanze pagate, sugli alloggi edificati per i dipendenti, sulla mensa e sulla biblioteca aziendale.
Le pagine finali contengono i diagrammi a colori dei prodotti ASSA di maggior successo, compresi i primi movimenti automatici. La didascalia sottolinea che il Calibro 1173 (quarta foto dall'alto) è stato prodotto in 350.000 esemplari dalla sua creazione del 1941.