Vintage boxes - Pulsar (early 1970s)

 

ENGLISH (il testo italiano è in fondo alla pagina) 

As the first solid state wristwatch, the Pulsar Time Computer was a comparatively expensive product whose accompanying items were equal to its prestige.

The artificial leather and plastic box came in a cardboard case that also contained the user manual, an extra timeset bar in addition to the one stored in the bracelet clasp, and the certificate of guarantee.

   

Do you like vintage boxes? Do you wish to know more about the Time Computer? Then The Museum Collection is a must-read for you. The book about 100 milestones of 20^th Century watchmaking features 4 pages about the first LED watch in the main section and a wide selection of presentation boxes in the Appendixes. Watch the video clip about the publication and download a 20-page preview.

The vintage boxes presented in this Blog are not featured in The Museum Collection.

ITALIANO

In quanto primo orologio senza parti meccaniche in movimento, il Time Computer di Pulsar era un prodotto relativamente costoso, presentato in modo tale da sottolinearne il prestigio. Il cofanetto di finta pelle e plastica si trovava all’interno di una scatola di cartone che conteneva anche le istruzioni per l’uso, una barretta di ricambio per la messa all’ora (in aggiunta a quella alloggiata nel fermaglio del cinturino) e il certificato di garanzia.
Ti piacciono le scatole d'epoca? Vuoi saperne di più sul Time Computer? Allora The Museum Collection è la lettura che fa per te. Nel libro (in inglese) sulle 100 icone dell’orologeria del Novecento trovi 4 pagine sul primo orologio LED nella sezione principale e un’ampia selezione di scatole vintage nelle Appendici. Guarda il video sull'opera e scarica l'anteprima di 20 pagine del Volume 1.
Le scatole vintage presentate in questo Blog non appaiono in The Museum Collection.

 

New releases – Mauron Musy MU06 Mayura

When metal comes into contact with the carbon-based coating, it reacts, revealing a palette of iridescent reflections. This phenomenon is stable over time and makes each of the 13 pieces of this limited series a unique watch. The 41mm titanium case features the NO-Ring® Technology, a mechanical gasket-free water resistance system. The MM02 Caliber is the brand’s first in-house micro-rotor movement.

 

 

 

New releases – Urban Jürgensen UJ-1

The brand founded in Copenhagen in 1773 unveils its new collection including in-house movements. The UJ-1 anniversary watch miniaturizes and adapts the Oval’s tourbillon movement with remontoir d’égalité and dead-beat seconds into a wristwatch. It pays tribute to both the brand’s technical legacy and co-CEO/watchmaker Kari Voutilainen’s personal history. Limited to 75 pieces, the UJ-1 is offered in three references of 25 watches each.

A comparison study - Tudor Submariner

From our YouTube channel: two generations of the divers watch by Rolex's sister company.

Enjoy ... and do not forget to subscribe to the Channel 10e10.ch by Marco Strazzi. 

Studio comparativo - Tudor Submariner

Dal nostro Canale YouTube: due generazioni del fratello minore del subacqueo Rolex.

Buona visione ... e non dimenticare di iscriverti al Canale 10e10.ch by Marco Strazzi! 

 

 

New releases - Depancel Allure Valjoux 92 Bleu de France

The French brand has restored the Valjoux 92 chronograph movement and housed it in a limited edition of 20 pieces. The deep blue hue of the sunburst dial was inspired by the liveries of classic French racing cars, and features a pulsometer and tachymeter scale, both centrally displayed. The brushed and polished 316L stainless steel case measures 39mm. The retail price is €3900, with a 5-year warranty.

 

 

New releases - Louis Erard x Konstantin Chaykin III

 

This self-winding regulator features a mono-eyed hours disk at 12 o’clock, and a rotating toothed mouth for small seconds at 6 o’clock. Two editions are available in 178 pieces each. The 42mm model features a blue minutes ring and a toad leather strap. The 39mm model features a red minutes ring and a grained calfskin strap. Both stainless steel cases host the Sellita Caliber SW266-1.

Summer readings / Letture estive

ENGLISH (il testo italiano è in fondo alla pagina)

Looking for something serious to read during the Summer? The right answer is one of Marco Strazzi’s Watch Books.

 

The Museum Collection is a selection of 100 milestones of 20^th Century watchmaking. The technology, design and style of the more and less well-known models that made the history of timekeeping from 1900 to 2000. Click here to learn more.

Watch Ads 1900-1959 and Watch Ads 1960-2000 take the reader through a century of communication. The thousand or so featured images are living history and a faithful testimony of how design, styling and the public’s tastes evolved. Click here to learn more.

Rolex 1905-1960 focuses on the company’s first half-century - the years that shaped its identity and paved the way to worldwide success. Timeline, watches, movements, ads, patents, documents. Click here to learn more.

The publisher has a recommendation for fiction lovers, as well. The historical novel Wingwatch tells the story of a wristwatch, lost on D-Day and rediscovered 70 years later in an auction house catalog. Click here to learn more.

 

ITALIANO

Cerchi qualcosa di interessante da leggere durante l'estate? La risposta giusta è un volume della collezione Watch Books di Marco Strazzi.

 

Orologi da Polso 1900-1959 è la prima parte della nuova storia enciclopedica dell’orologio da polso. Lo stravagante braccialetto con orologio deriso dai conformisti diventa uno strumento indispensabile. Clicca qui per saperne di più.

Orologi da polso 1960-2000 conclude la cronistoria del Ventesimo Secolo. Dall’orologio elettrico al rinascimento della meccanica, passando attraverso la crisi del quarzo. Con un’appendice sul ventennio 2001-2021. Clicca qui per saperne di più.

Watch Ads 1900-1959 e Watch Ads 1960-2000 accompagnano il lettore lungo un secolo di comunicazione. Un migliaio di annunci pubblicitari raccontano l’evoluzione del design e dei gusti attraverso i decenni. Clicca qui per saperne di più.

Rolex 1905-1960 è dedicato al primo mezzo secolo della Casa: gli anni che ne hanno definito l’identità creando le premesse di un successo planetario. Cronologia, orologi, movimenti, pubblicità, brevetti, documenti originali. Clicca qui per saperne di più.

L’editore ha un consiglio anche per gli amanti della narrativa. L’Orologio con le Ali racconta la storia di un orologio smarrito il 6 giugno 1944 (D-Day) e riscoperto 70 anni più tardi nel catalogo di una casa d’aste. Clicca qui per saperne di più.

 

 

New releases – Schwarz Etienne Geometry Black

 

Created in collaboration with designer Eric Giroud, the hand-guilloché geometric patterns of arcs and reliefs found on the dial are executed using a variety of finishes : fluted lines, azuré, clous de Paris and fine sandblasted finishes. The polished 39 mm stainless steel case houses the in-house ASE 200.02 automatic caliber with a microrotor and a double barrel offering an 86-hour power reserve. 

 

 

New releases – Dennison A.L.D. Collection

Established in 1874, the original British company was a renowned casemaker for top Swiss brands. Now the Dennis Watch Company returns to watchmaking with a series of eleven timepieces signed by Swiss designer Emmanuel Gueit and inspired by the cushion shapes of the 1960s. The A.L.D. Collection was named after the initials of the company’s founder (Aaron Lufkin Dennison). This model features a 33.65mm case in stainless steel, a midnight aventurine stone dial and a Ronda quartz movement. Price: $ 690 before tax. 

 

Vintage ads - Hamilton (1937)

ENGLISH (il testo italiano è sotto l'immagine)

'Hamilton accuracy is an invaluable guide to United’s pilots – checking position in the air, calculating air speed, timing radio communication with airports along the way …' In 1937, United Airlines introduced the Douglas DC-3 Mainliners. With a range of 1,500 miles, they flew from New York to San Francisco in less than 16 hours with only three stops along the way. The ad pays tribute to this unprecedented feat, while pointing out that Hamilton – for a long time presented as 'the watch of railroad curacy' – was now a 'watch of airline accuracy', as well. Finally, the text reminds that 'Hamilton makes no watches with fewer than 17 jewels, no watches cased in less than platinum, solid gold or gold filled'.

Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1. 

The vintage ads presented in this website are not featured in the Watch Ads books.

 

ITALIANO 

“La precisione Hamilton è un punto di riferimento essenziale per i piloti di United, che la usano per il controllo della posizione, il calcolo della velocità, la gestione delle comunicazioni radio con gli aeroporti durante il viaggio …” Nel 1937, United Airlines presentò i Douglas DC-3 Mainliners, che con la loro autonomia di 1.500 miglia volavano da New York a San Francisco in meno di 16 ore e con appena tre scali durante il viaggio. L’annuncio rende omaggio a questa impresa senza precedenti, sottolineando che l’orologio Hamilton – a lungo pubblicizzato per la sua “precisione ferroviaria” – possedeva ora una “precisione aerea”. Infine, il testo ricorda che “Hamlton non crea orologi con meno di 17 rubini e casse di metalli meno preziosi del platino, dell’oro massiccio e del placcato oro.”    

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

 

New releases - Doxa Sub 350T Divingstar

The brand brings the GMT function back into the Sub Collection. The 40mm stainless steel case features a patented unidirectional bezel with diving scales, a screw-down crown and water resistance to 250 metres. The Divingstar model seen here is easily recognisable by the yellow dial and FKM rubber strap, available as an alternative to the classic stainless steel ‘beads of rice’ bracelet. The Swiss automatic movement has a 50-hour power reserve. Price : CHF 2,390.

 

Watches at auction

Here are a few highlights from the auction Phillips swill hold on 7-8 June in New York.

 

 

Offered for the first time in nearly 40 years, this yellow gold Patek Philippe Ref. 1518 retains its original factory finishing with full, thick lugs indicative of hardly any use and showing no signs of a previous polishing. The dial shows no aging or any signs of prior interventions Estimate : US$ 400,000-800,000

This pink gold Patek Philippe Ref. 530 has never been seen at public auction. With a production timeline spanning from 1937 until 1962, only approximately 140 examples of this chronograph are believed to have been produced, all of which were offered to important clients, never appearing in the brand’s catalogues. Estimate : US$ 300,000-600,000

 

Only four examples of a stainless steel Ref. 570 with large Breguet numerals and three-tone dial are known to the public, of which this is the fourth. Purchased at a National Association of Watch and Clock Collectors’ “watch mart” in the early 2000s, its custodian for the past two decades is a former military watchmaker and avid collector. Estimate: US$ 200,000-400,000

 

 

  

The Ref. 3970 was the first Patek Philippe perpetual calendar chronograph to indicate leap years, and the first to add a 24-hour indicator. Only a very small number of 3970s are known to be fitted with this specific matte golden dial. Estimate: US$ 150,000-300,000

 

 

Zenith El Primero - The revival

The launch, near-end and comeback – the first 20 years of a legend

Enjoy the brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel ... and do not forget to subscribe!

Zenith El Primero - La rinascita

Gli inizi, la fine prematura, il ritorno: i primi 20 anni di una leggenda.

L'ultimo mini-documentario dal Canale YouTube 10e10.ch by Marco Strazzi.

Buona visione ... e non dimenticare di iscriverti!

 

New Releases - Taos Savile Row

Developed by Geneva-based watchmaker Olivier Gaud and crafted by the 40 artisans at the Atelier Olivier Vaucher in Geneva, this unique piece pays tribute to the London street synonymous with sartorial elegance. The creation of the dial’s pattern requires multiple techniques: engraving beneath enamel, applying multi-layered transparent enamels, miniature enamel painting, mult-layered ‘fondant’ covering. The finishing of the self-winding VOP318 caliber, made by the Swiss specialist Télôs at the brand’s express request, is the result of over 150 hours of hand engraving. The 18k gold case measures 38mm in diameter and 10mm in thickness. Price: CHF 140,000.

New releases – Bremont Perpetual Calendar GMT Mono-Pusher

Evolved from the British brand’s Altitude collection, this timepiece features a complication module exclusively devised by the Geneva atelier Agenhor. Along with the manually wound Sellita calibre, it delivers a 50-hour power reserve. The 42mm case in grade 2 titanium features the Bremont’s signature three-piece Trip-Tick construction. The Air Force blue dial presents complex information with visual clarity. A domed disc at 12 o’clock provides the second time zone indication. The subdials at 3 o’clock and 6 o’clock display the perpetual calendar’s indications. Price : £ 33,500.

Watches and movies

The latest video clip from The Watch Library deals with the 100-year long relationship between cinema and timepieces.

 

 

 

New releases – Formex Essence Ceramica Skeleton COSC

The full-ceramic 41mm case features the patented Case Suspension System that absorbs shocks and enhances comfort with four integrated springs allowing the watch to dynamically adapt to wrist movement. The patented micro-adjustable ceramic clasp allows for fine-tuning the fit while the watch is on the wrist. The COSC-certified automatic movement is a sketetonised version of the Swiss made Caliber SW200-1SC. Prices from CHF 3'970.-

New releases – BA111OD Chapter 4 Skeleton Tourbillon Ice White

Designed and manufactured in the Jura Arc, the watch combines an openwork architecture with cutting-edge engineering. Its 40mm stainless steel case, distinguished by its signature 4 o’clock crown, showcases an open dial that reveals the movement within. The tourbillon, positioned at 7 o’clock, is a tribute to one of the most revered complications in watchmaking. This hand-wound skeletonized movement, developed by master watchmaker Olivier Mory, offres a 100-hour power reserve. Prices from CHF 6'400.-