Mini-documentary - The Geneva Seal

From our YouTube channel: a history of the oldest certification in watchmaking.

Enjoy ... and do not forget to subscribe to the Channel 10e10.ch by Marco Strazzi. 

Mini-documentario - Il Punzone di Ginevra

Dal nostro Canale YouTube: storia e attualità della certificazione più antica.

Buona visione ... e non dimenticare di iscriverti al Canale 10e10.ch by Marco Strazzi! 

New releases – Renaud Tixier Monday Organica

The dial crafted by Ateliers Olivier Vaucher brings together the multi-level hand engraving, the grand feu enamel, and textural effects that transform the surface into a miniature landscape. Is serves as an artistic counterpoint to the mechanical innovation brought about by the patented system that enhances the efficiency of micro-rotor through an inertia wheel and a “dancer” spring. Limited to 7 pieces, this timekeeper is priced at CHF 125,000. 

New releases - Maurice de Mauriac L3 Les Clefs d’Or

Les Clefs d’Or (aka The Golden Keys) is a professional association of hotel concierges, with approximately 4.000 members working in over 80 countries and 530 destinations around the globe. The organization partnered with the Zurich brand to create its own official timepiece, based on the L3 Sphériques Blue tricompax chronograph with fumé blue dial, available  in a 40.5 mm stainless steel case with gold PVD coating or in a regular stainless steel case. The movement is an automatic Concepto C8100-A, custom-refined for the Maurice de Mauriac.

The Rolex founder’s burial site

 

Rolex enthusiasts visiting Geneva might be interested in paying their respect to the tomb of the brand’s founder. Hans Wilsdorf passed away in 1960 and was buried along with his wife May in the Cimetière des Rois (Kings’ Cemetery), located at number 10 Rue des Rois. It was precisely after May’s death in 1944 that Mr. Wilsdorf decided to create the Foundation that still owns Rolex.

 

 

New releases – Titan Jalsa

 

India’s premier watch group enters the Grand Prix d’Horlogerie de Genève with a timepiece uniting miniature painting with a flying tourbillon. On the dial the artist Shakir Ali, one of India’s most revered miniature painters, has rendered a royal procession in front of Jaipur’s Hawa Mahal, the Palace of Winds. The movement was entirely conceived, engineered and assembled by Titan’s watchmaking division – in partnership with Swiss experts to meet global standards of haute horlogerie. Jalsa is limited to 10 numbered pieces, each priced at approx. € 45,000.

 

 

New releases - Favre-Leuba Chief Skeleton

The first-ever skeletonized timepiece in the brand’s 288-vear history features an openworked manufacture movement developed in collaboration with AMT. It is offered in two variations: a gold-finished movement paired with a brushed and polished 40 mm cushion shaped case, and an anthracite-finished movement housed in a DLC-coated black steel case. The self-winding movement operates at a frequency of 28,800 vibrations per hour and provides a 41-hour power reserve.

 

 

Vintage Ads - Rado (1964)

ENGLISH (il testo italiano è sotto l'immagine)

The Rado Diastar is 'a revolutionary watch in the top Swiss quality' and 'a creation in world exclusivity with unbeatable features'. It is 'the only scratchproof watch in the world', 'the only super-waterproof watch in the world with sapphire crystal' and 'the only watch in the world that preserves its eternal shining beauty'. Launched in 1962, the Diastar featured a bulky and highly polished case in tungsten carbide, a material mainly used for the tips of high speed tools.

Do you like vintage watch ads? Visit the page about Watch Ads, the one and only two-volume pictorial history of communication and design in 20th Century watchmaking. Do you wish to know more? Watch the video clip about the publication and download the preview of Volume 1. 

The vintage ads presented in this website are not featured in the Watch Ads books.

 

ITALIANO

Il Rado Diastar è "un orologio rivoluzionario nella migliore qualità svizzera" e "un'esclusiva mondiale con caratteristiche imbattibili". È "l'unico orologio inscalfibile del mondo", "l'unico super-impermeabile con vetro zaffiro" e "l'unico che mantiene per sempre la sua splendida brillantezza". Lanciato nel 1962, il Diastar aveva una cassa voluminosa e lucidata a specchio in carburo di tungsteno, materiale utilizzato in particolare per le punte di strumenti ad alta velocità di rotazione.  

Ti piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads, l'unica storia illustrata in due volumi della comunicazione e del design nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.

Gli annunci vintage presentati in questo sito non appaiono nei due volumi Watch Ads.

 

 

 

New releases – Stowa Antea Classic KS

Since 2004, the German brand has been producing its Bauhaus classic model in a modernized form, in various sizes and different versions. Based on a 1937 design, this timepiece features a highly polished 35.5 mm steel case, a sunburst dial in a choice of rose gold or anthracite, and a flat Peseux 7001 hand-wound movement with a top finish. Price: € 1,200 (leather strap), € 1,270 (Milanaise bracelet).

New releases – Angelus Chronographe Télémètre

Measuring 37 mm in diameter, with a vintage-inspired dial and a mono-pusher set into the winding crown, the smallest contemporary Angelus model pays tribute to the brand’s tradition. The telemeter scale is used to measure the distance of an event. The dial’s satin-finished flange contrasts with the grained effect in the centre. The hand-wound, in-house A5000 calibre presents a column wheel with a horizontal clutch, as well as a two-tone finish, bevelling and stretching.

The life and works of the outstanding designer who developed the world’s thinnest timepiece, paved the way for the Swatch, and created the first self-winding tourbillon.

Enjoy the brand-new mini documentary from the 10e10.ch by Marco Strazzi You Tube channel ... and do not forget to subscribe!

 

 

Giganti del tempo - André Beyner

La vita e le opere del geniale progettista che ha sviluppato l’orologio più sottile del mondo, gettato le basi per lo Swatch e creato il primo tourbillon automatico.

L'ultimo mini-documentario dal Canale YouTube 10e10.ch by Marco Strazzi.

Buona visione ... e non dimenticare di iscriverti!

Coming soon / Prossimamente

ENGLISH (il testo italiano è sotto la foto)

Below, a still from the mini-documentary that you will find on 1 September in our YouTube channel. The protagonist is one of the giants of 20th Century watchmaking, and the watches on display in this showcase were never seen before in public. Are you intrigued? Then stay in touch.

 

 

ITALIANO

Sopra, un’immagine dal mini-documentario che troverai l’1 settembre nel nostro canale YouTube. Il protagonista è uno dei giganti dell’orologeria del 20° secolo, e gli orologi in mostra all’interno di questa vetrina non sono mai apparsi in pubblico prima d’ora. Curioso? Allora continua a seguirci.

New releases – Hegid Expedition

Made from two assembled steel parts, the asymmetrical 42 mm case features a massive crown protector reminiscent of the grilles of four-wheel-drive vehicles. The grained-textured dial refers to the tarmac of racetracks and the gravel of roadways, and emphasizes legibility with contrasting chronometric indicators. The French-made Specimen FE-01 Caliber is housed in a highly shock-resistant steel and titanium capsule locked in its sturdy case, and is visible through a sapphire crystal on the back of the watch.

 

 

New releases - Minase Windows

 

Until now, the dials of the collection were made of steel and treated with PVD. They are now available in electroformed copper material, lacquered in white, blue, green and ice blue colors. Each one of the 7 sides of the steel case is adorned with a sapphire window enabling a 360° view upon the movement. The latter is a Caliber ETA 2892 customized for the Japanese brand with a bespoke rotor attached with ceramic bearings. Price : EUR 4'900 (5’650 with steel bracelet).

 

 

Watches & Cars - Rolex Day-Date / Jaguar E-Type

ENGLISH (il testo italiano è in fondo alla pagina)

This 1:18 diecast model reproduces the Jaguar E-Type, an icon of the motoring world since its launch in 1961. The British sports car boasted a unique combination of beauty, high performance and competitive pricing.

Enzo Ferrari, someone who knew a bit about automobiles, called it “the most beautiful car ever made”. The New York MoMA (Museum of Modern Art) included it in its permanent design collection, one of only six automobiles to receive the distinction.

Which watch would the lucky owner of this beauty have worn in the early 1960s? The Rolex Day-Date seems an appropriate pairing, as its popularity among well-to-do jet-setters was unmatched by any other timepiece at the time.

Perhaps our fictional Jag driver was not a show-off kind of guy, so he had the President gold bracelet replaced with a less flashy lizard strap. On the other hand, he was keen on originality. When he ordered his Day-Date from his Rolex agent, he asked for a distinctive dial with linen finish rather than the standard smooth surface. Its whiteness-enhancing effect proved especially impressive as he wore his brand new timepiece while sitting at the wheel of his convertible in sunny days.

While the foregoing is a debatable figment of my fantasy, no doubts can be raised about the nationality of the timepiece’s owner. The name of the day proves that he was Italian – possibly an Italian lover of British sports cars?

This Day-Date is a Ref. 1803 dating back to 1963. Its movement is the chronometer-grade Caliber 1556, which brought about a few changes on its predecessor (1555): the updated rotor design, higher frequency and instantaneous date change.  

ITALIANO
Questo modellino metallico in scala 1:18 riproduce la Jaguar E-Type, icona dell’automobilismo fin dal lancio nel 1961. La vettura sportiva britannica vantava una combinazione unica di estetica, prestazioni e prezzo competitivo. Enzo Ferrari, uno che aveva qualche conoscenza in materia, la definì “l’auto più bella di tutti i tempi”. Il Museo d’Arte Moderna (MoMA) di New York l’ha inserita nella collezione permanente dedicata al design, un onore riservato ad appena sei automobili.
Quale orologio avrebbe indossato il fortunato proprietario di questo capolavoro nei primi Anni 60? Il Rolex Day-Date sembra un abbinamento adeguato, visto che la sua popolarità tra i facoltosi membri del jet-set non aveva rivali in alcun altro segnatempo. Forse il possessore della Jaguar in questione non amava l’ostentazione e per questo fece sostituire il bracciale d’oro President con un cinturino di lucertola meno vistoso. D’altra parte, ci teneva all’originalità. Quando ordinò un Day-Date presso il suo agente Rolex, chiese un quadrante con finitura a “tessuto” al posto della classica superficie liscia. L’accentuazione del colore bianco candido ottenuto mediante questa lavorazione risultò particolarmente gradevole nelle giornate di sole, quando il nostro protagonista immaginario indossava l’orologio nuovo mentre si trovava al volante della sua cabriolet.
Quanto ho raccontato finora è solo un frutto della mia fantasia, ma non si possono nutrire dubbi sulla nazionalità del proprietario dell’orologio. Il nome del giorno prova che era italiano: forse un cittadino del Bel Paese che amava le vetture sportive britanniche?
Questo Day-Date è una Ref. 1803 del 1963. Il movimento di qualità cronometrica è il Calibro 1556, che introdusse alcune modifiche rispetto al predecessore (1555): il design aggiornato della massa oscillante, la frequenza più elevata e il cambio istantaneo della data.

New releases – SpaceOne Worldtimer

 

The watch takes a different approach from traditional timepieces by replacing hands with a system of rotating discs. This architecture is built around four elements: a minutes disc at 3 o’clock, a central second disc, a 12-hour disc at 6 o’clock, and two coaxial discs at 9 o’clock displaying 24-hour time and corresponding cities. The Grade 5 titanium case hosts the automatic Soprod P024 movement, operating at 28,800 vibrations per hour (4Hz) with a 38-hour power reserve. Price: € 2,700 before taxes. 

 

 

New releases – Beda’a Eclipse II

The latest creation of the Eclipse line features a 37mm stainless steel case hosting a self-winding Sellita movement and a module developed with Dubois Depraz. A vertical axis connects three elements: the off-center jump hours and minutes at twelve, an independent small second display, and a crown positioned at six o’clock. The aventurine surface mirrors a star-strewn night sky, while the polished and satin-finished symmetrical motifs capture sunlight in motion. Price: CHF 4,000 excl. taxes. 

 

 

Vintage boxes - Pulsar (early 1970s)

 

ENGLISH (il testo italiano è in fondo alla pagina) 

As the first solid state wristwatch, the Pulsar Time Computer was a comparatively expensive product whose accompanying items were equal to its prestige.

The artificial leather and plastic box came in a cardboard case that also contained the user manual, an extra timeset bar in addition to the one stored in the bracelet clasp, and the certificate of guarantee.

   

Do you like vintage boxes? Do you wish to know more about the Time Computer? Then The Museum Collection is a must-read for you. The book about 100 milestones of 20^th Century watchmaking features 4 pages about the first LED watch in the main section and a wide selection of presentation boxes in the Appendixes. Watch the video clip about the publication and download a 20-page preview.

The vintage boxes presented in this Blog are not featured in The Museum Collection.

ITALIANO

In quanto primo orologio senza parti meccaniche in movimento, il Time Computer di Pulsar era un prodotto relativamente costoso, presentato in modo tale da sottolinearne il prestigio. Il cofanetto di finta pelle e plastica si trovava all’interno di una scatola di cartone che conteneva anche le istruzioni per l’uso, una barretta di ricambio per la messa all’ora (in aggiunta a quella alloggiata nel fermaglio del cinturino) e il certificato di garanzia.
Ti piacciono le scatole d'epoca? Vuoi saperne di più sul Time Computer? Allora The Museum Collection è la lettura che fa per te. Nel libro (in inglese) sulle 100 icone dell’orologeria del Novecento trovi 4 pagine sul primo orologio LED nella sezione principale e un’ampia selezione di scatole vintage nelle Appendici. Guarda il video sull'opera e scarica l'anteprima di 20 pagine del Volume 1.
Le scatole vintage presentate in questo Blog non appaiono in The Museum Collection.

 

New releases – Mauron Musy MU06 Mayura

When metal comes into contact with the carbon-based coating, it reacts, revealing a palette of iridescent reflections. This phenomenon is stable over time and makes each of the 13 pieces of this limited series a unique watch. The 41mm titanium case features the NO-Ring® Technology, a mechanical gasket-free water resistance system. The MM02 Caliber is the brand’s first in-house micro-rotor movement.